4. Critical Success Criteria
Year 5 Target
Result
Number of active participants in the Fun Ride (Freecycle)
70,000
Achieved Year 3
Number of participants in the Challenge Ride (100)
35,000
Retargeted – due to route capacity
Number of participants in the Challenge Ride who are ordinarily resident outside of the UK
5,000
Retargeted – due to huge UK demand
Proportion of participants in the Challenge Ride that are female
20%
Achieved Year 2
Average satisfaction rating awarded by active participants in the Fun Ride
(Based on a rating system of 1 to 5 where 1 = Poor, 2 = Below Expectations, = Satisfactory, 4 = Good, 5 = Excellent)
No less than 3 but otherwise TBC after Year 1
Between 4 & 5 each year

5. Critical Success Criteria
Year 5 Target
Result
Average satisfaction rating awarded by active participants in the Challenge Ride
(Based on a rating system of 1 to 5 where 1 = Poor, 2 = Below Expectations, = Satisfactory, 4 = Good, 5 = Excellent)
No less than 3 but
otherwise TBC after Year 1
Between 4 & 5 each year
UCI Classification of Elite Men’s Road Race
World Tour
Achieved Year 5
Number of hours of live or concurrent with the Event TV coverage or highlights coverage on either BBC1, BBC2, ITV1, Channel 4 (or such other terrestrial television station as the parties may agree in writing)
No less than 2.5 hours but otherwise TBC after Year 1
Achieved Year 1 & every year
Number of new or lapsed cyclists actively participating over the course of the Event weekend (including parkride)
30,000
Achieved Year 4

6. Metrics for Success
To have a safe, inspirational, world class cycling festival that showcases London and Surrey to the world and minimises the impact to communities and businesses on and around the route.
That has a minimum £24 million economic benefit to London and a positive economic benefit to Surrey. 
That increases cycling participation by 30,000 lapsed or new riders a year as measured by approved metrics.
That makes enough profit to ensure longevity.
That generates over £10 million for charity per annum and produces a good return for charities.

7. Economic/Charity Benefit
Economic Benefit 2013 – £13.2m 2014 – £16.1m 2015 – £23.8m 2016 – £29.6m 2017 – £tbc
Charity Fundraising
2013 – £7m
2014 – £10m
2015 – £12m
2016 – £12m
2017 – £12.5m

8. Profitability and Inspiration
Profits
2013 – loss £2.0m
2014 – loss £0.4m
2015 – £0.6m
2016 – £0.5m
2017 – £0.4m
2018 – £0.6m
New Cyclists inspired
2013 – unknown
2014 – >25,000
2015 – >19,000
2016 – >36,000
2017 – tbc

9. Statistics and Inspiration
Riders in the 100 are 20.4% female; 79.6% male
Riders in the 46 are 37.8% female; 62.2% male
Riders in the Freecycle are 46% female; 54% male
21% of respondents did not cycle regularly before PRL 100
40% of respondents did not cycle regularly before PRL 46
45% of respondents did not cycle regularly before PRL Freecycle