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ALIBABA GLOBAL LEADERSHIP ACADEMY
AGLA EXPLORER CLASS ALIBABA GLOBAL LEADERSHIP ACADEMY VISION, MISSION AND VALUES
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The Alibaba Story - Vision
We aim to build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years. MEET WORK LIVE Enabling millions of commercial and social interactions every day Empowering our customers with data/infrastructure to build and manage their businesses To become central to the everyday lives of our customers
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The Alibaba Story - Mission
To make it easy to do business anywhere We believe the Internet can level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies
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Alibaba’s Values
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What’s our inaugural AGLA class’ vision?
To bring Alibaba to the world and the world to Alibaba We are Alibaba's Young Culture Ambassadors and Change Agents. Our mission is to build global bridges, transcend borders and empower trade.
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What we strive for… “…to act as change agents who can develop innovative solutions that enable people from all walks of life to participate in the benefits of globalization.” “…to be responsible ambassadors for the company with a prerogative to serve and create opportunities for the underserved.” “…to act as bridge builders, striving to make the world a better place for business by transcending geographical, cultural and linguistic borders” Vision: Be Alibaba’s ambassadors and change agents to create a lasting bridge between China and the World to do commerce
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What we commit to in the next 6 to 12 months
LEARNING GIVING REPRESENTING “To develop a deep understanding of Chinese & Alibaba’s culture.” “To build an understanding of the Alibaba ecosystem” “To develop our technical and business skills through challenging projects and our own inquiries.” “To understand what the rest of the world can learn from China’s eCommerce markets, payments services & mobile tech.” “To learn about what synergies our rotations could create for our home countries.” “To help each other learn about the BUs by sharing our experiences and knowledge“ “To look beyond the horizon: identify gaps and look forward to develop strategic avenues that would turn out to be future revenue drivers.” “To build a sustainable and symbiotic culture for AGLA and build a solid leadership pipeline for Alibaba.” “To set the standards and foundations for the AGLA program.” “To build strong relationships with HQ to help us develop the business in our home countries.” “To stick together as a class while on different assignments and also after graduation.” “To be a role model for future generations to come - establish a network to all Alibaba business units inside and outside of china.” “To be ambassadors to China, and educate our Chinese colleagues on our culture and business practices.” Mission: Learn, Give and represent
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What’s our AGLA explorer class’ values?
Principles and values we adhere to ADAPTABILITY COMRADERY RESILIENCE CURIOSITY BRIDGING COURAGE
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Class President Yuan Fang & Quintus Dienst
SPOC for personal challenges, initiatives, info gathering Organization of monthly committee meetings Providing the resources to committee leads Representation of AGLA to Alibaba Steering of Class 2 through 1st six months
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Chief Learning Officer Babette Lockefeer
We have structured the next months into different themes, as this will help in the marketing of the sessions. As this is Alibaba, we will embrace change: we are open to your suggestions in case you want to hold other sessions in your BU’s during this time, just inform us about this! (see next page) We need to make sure we have an even distribution of activities throughout the year, please keep this in mind when scheduling in your BU “Back to school” skill module Become a winner in negotiations Excel at Excel Power of Powerpoint How to sleep well McKinsey 7 steps of problem solving Aug 21 – Sept 29 Sample topics, please reach out if you have additional ideas “Know your enemy” Competition and industry insights The secrets of the luxury industry Launching products on Amazon How the beauty industry works Pricing strategies for E-commerce players Think like a banker: what we can learn from banking Oct 9 – Nov 23 Sample topics, please reach out if you have additional ideas “Building bridges” Insights into culture Christmas dinner: western etiquette in business dinners Holiday seasons around the world In my freetime I go… (kitesurfing, glassblowing, skiing, etc.) Dating in different cultures: insights from cross cultural dating The western approach to relaxing: meditiation, yoga, etc Nov 23 – Jan 23 Sample topics, please reach out if you have additional ideas Quality vs Quantity e.g. how to sleep well -> will it be valuable to the audience Which sessions, what are the criterial of evaluating the sessions
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Public Relations Lead Jan Poeter
Guiding Values / Mission AGLA’s mission is to build bridges between Alibaba and its employees and the world. Public relations are a means of building/ strengthen those bridges, create a brand name for AGLA, and further develop Alibaba’s perception across countries and institutions. We understand our mission to include… Being messengers of a “New China” Cultural Ambassadors Intercultural facilitators Building bridges Strategy Categories of engagement Host delegations visiting Alibaba Build brand awareness for HR/ recruiting purposes Active participation in outside events/ conferences with relevant content Publish in newspapers/ magazines Further project ideas Create “Alibaba Ambassador” certification program Introduce AGLA/PR Lead to global PR/GR team and offer help Organize stand at internal events to promote AGLA internally Have guests speak at Alibaba Global Forum TEDx talk at Alibaba Plan Start by serving as PR coordination for AGLA class 2 Work with Nish in transition time until AGLA 1 graduation Meet with Nish regularly and discuss ideas Initiate PR Working Group – every two weeks with those interested Meet with global PR people to understand vision and align Close cooperation with Neo and Brian
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Social Media Lead Jeff Sehl
Guiding Values / Mission Categories of engagement 1. Marketing to perspective hires 2. Branding Social Media Committee Comprising of Rilly, Xing, Chrissy & Jeff Distribute channels: Instagram Lead, Facebook Lead, LinkedIn Lead, Blog Lead Develop clear vision for role of each social media platform, and develop related KPIs Outline content calendar for first 6 months Develop system for content to be shared across platforms to maintain efficiency and minimize duplicated effort Next steps: Meeting with Class 2 committee mid August Meeting with the AGLA 1 committee end of August
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Chief Entertainment Officer Diego Garcia Fernandez
Vision and Mission AGLA’s mission is to build bridges between Alibaba and its employees and the world. The Entertainment Office is a means of building/ strengthen cross-cultural and cross-functional bonds between not only among AGLAs but also among Aliren. Through bigger and smaller events and occasions we can contribute to AGLA’s brand development, and move Alibaba’s international culture forward while strengthening work relationships into life relationships and bringing deeper intercultural understanding and appreciation. Key Events Calendar Design 2 AGLA trips - at least 1 inside China (Yellow Mountains, Yunnan, Xinjiang, Xian, Chongqing/Chengdu, Qingdao) – including hikes, cultural events, sightseeing, festivals Volunteering activities (potentially including company visits): rural development / factories Multi-country/province Food Event, Xmas dinner, cooking sessions Sports: rock-climbing, sailing, taichi, yoga, mini-olympics, paintball, camping Workflow Design Plan out event calendar dates Identify overall task list Work with AGLAs to gauge who is most passionate to lead each event and create small support team
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Business Unit Representatives Rilly Chen, Yip Chen, Chris Weber, Sharon Gay, Weisheng Neo
Aliyun 6 months: Alibaba Global Forum - Aliyun Edition Target: weekly sessions held by different facilitators Follo-up newsletter with summary videos Monthly session with SLT Monthly feedback session of BU head and Alicloud HRG (NAN) Group project (tbd) Aliexpress 1 month: Implement senior buddy program Set-up AGLA class 1 and 2 sharing session Probably suggest topic for group assignment Engage with HR and check again (finalize expectations) 6 months: English Corner Sharing Sessions (with CLO) Group project CSR activities (focus on local communities first but possibility to expand and cooperate with other BUs) Tmall 1 month plan: Allign with Tmall leaders on expectations for AGLA & impact Build relationships with SLT 6 months: Sharing sessions for knowledge transfer Tmall Project: Internal consulting for “Home”-Category Alipay 1 month plan: Shadow & participate in class 1 activities (re-)set and coordinate expectations around AGLA contribution to the BU (key challenge!) 6 months: English corner (weekly Tuesday) English class for CTO (weekly – day tbd) Group project (tbd) AGLA Meetings with HR/Sr. Mgt. (weekly or monthly tbd)
