1. Audience Ads Greece

2. Show me you know me
Data + Programmatic

3. Unique quality data, meets scale
Oath Data
SEARCH
Over 96 million search queries
ADVERTISING
17K monthly ad clicks in Greece
CONTENT CONSUMPTION
1.78 articles x user x visit
SOCIAL
900K unique visitors on Tumblr x month
Third Party Data
60+
Partners
270M + page views on Yahoo Mail
12M spend on average session
REGISTRATION
Registered users with profile information for data collection
MOBILE USAGE
Behavior within the 4M Flurry app
CROSS-DEVICE
3.3M users mapped across to two or more devices
Advertiser CRM Data
*Greek Data for November 2017

4. 1.78 3M 150M Yahoo Greece Audience Overview Content Consumption
Articles x user x visit
UUs Registered Monthly Cross Device IDs ( Yahoo GR, Tumblr, Flickr)
Total Page Views Registered Monthly across the gr.Yahoo.com Site

5. AUDIENCE MONTHLY FORECAST
Reach entire GR Audience
50+ Exchanges
1.78
6.1M
112M
180+
Yahoo O&O
& Greek
Premium Publishers
Whitelists
UUs
Page Views

6. Top Brightroll GR Audiences
VERTICAL REACH
Top Brightroll GR Audiences
Category
Unique users
Entertainment
Family
Retail Engagers
Travel
Social Media Users
Education
Finance
Beauty
Telco
Hobbies and Activities
Auto
Technology
Shopping and Fashion

7. Get a multi-dimensional understanding of your audience
LOCATION
from registration data
FAVORITE CONTENT
from web and app data
PASSIONS & INTERESTS
from social
ONLINE AND OFFLINE PURCHASES
from receipts
PREFERENCES FOR
TRAVEL, RETAIL & MORE
from
CROSS-DEVICE IDENTITY from users mapped to across 4 million devices
PURCHASE INTENT
from s and advertising

8. Building meaningful audiences
Audience Builder
Easily create custom audiences based on real intent by leveraging CRM data with Oath’s proprietary data from 1B+ users, including search, mail, and purchase data..
£335M annual purchases from Yahoo mail users’
300M+ Yahoo users’ registration data
400M+ unique search users
30M mobile devices via Flurry Analytics

9. Data-driven Global Omni-channel DSP
Mobile
Search
Purchase
receipts
Find your users wherever they are
Desktop
Content
consumption
Video
Data Signals
Channels
Mobile
Carrier
Native
Identity
Display
Social

10. Viewability & brand safety
Leadership and participation in IAB initiatives surrounding safety standards
Quality inventory & viewability
Fraud protection & brand safety
Proprietary tools
Traffic quality assurance
Pre-bid bot detection & blocking
3rd party integrations
Human monitoring, mapped site & placement quality
Coming soon

11. Cross-channel Analytics
Measure without Compromise A broad set of solutions that deliver measurement across channels, formats and devices.
Online Campaign Metrics Post-campaign reporting, including frequency analysis
Pre-campaign Planning Audience performance insights
Cross-channel Analytics
Unified view across Yahoo campaigns to fine-tune marketing mix

12. Advanced Data Targeting Insights & Measurements
The BrightRoll Managed Solution delivers
Addressable
Scale
Cross Device
Identity
Advanced Data Targeting
Insights & Measurements

13. The right solution aligned to your KPI
DISPLAY
The right solution aligned to your KPI
Performance
Branding
Sites
Yahoo O&O + 3rd Party
Shared white list of brand-safe environments
Premium white list
Pricing
CPM, CPC
CPM
Transparency
Impression by domain, performance by segment
Format
Three minimum ( all standard raccomended)
Varying price for number provided
KPIs: CTR, CPA, ROI,
KPIs: viewability, CTR, traffic generation 14

14. The right solution aligned to your KPI
VIDEO
The right solution aligned to your KPI
KPI
Format advised
Metric of success
Duration advised
Billing model
Awareness
Standard Pre-Roll
Uniques reach, Viewability
20” to 30”
CPM
Viewability
vCPM (viewable CPM)
Completed views
Smartview Skippable
Completion rate
30”
CPCV (cost per completed view)
Drive traffic to site
Ad Bar
CTR
Short format
(10” to 15”)
Engagement
Ad Engage
Engagement rate, Earned time*
15” to 30”
Reach small custom audiences (Yahoo or 3rd party)
CTR or Completion rate
Reach direct matched audiences (e.g Nectar)
CTR or completion rate
Uplift in sales**
KPIs: CTR, CPA, ROI,
KPIs: viewability, CTR, traffic generation 15

15. Thank You