1. Competency 1
Megan Dodson

2. Typography:
the design of the characters and the way they are presented on the page.

3. 4 Typefaces 1.Serif: attributes or strokes at the tips of the letters
2.Sans Serif: no attributes (serifs) at the tips of the letters.
3.Decorative/Ornamental: strictly to catch the eye
4.Script: Appear to have been written by hand with a calligraphy pen or brush

4. Lucida Font Family Lucida Bright Lucida Calligraph Lucida Console
Lucida Fax
Lucida Handwriting
Lucida Sans
Lucida Sans Typewriter
Lucida Sans Unicode

5. Monospaced/Proportional
Monospaced… This is my example of monospaced…
Proportional… This is my example of Proportional…

6. Leading/Tracking/Kerning
Leading… This is my example of leading…
Tracking… This is my example of tracking…
Kerning… This is my example of kerning…

7. 6 Principles of Design Alignment Balance Contrast Proximity Repetition
White Spaced

8. Balance
Symmetrical- elements of the design are centered or evenly divided horizontally and vertically on the page
Asymmetrical- off center alignment created with an odd or mismatched number
Radial- elements radiate or swirl out from a center point

9. Placement
Rule of Thirds 
Optical Center 
Z-pattern 

10. Five Elements of Design
Lines
Shapes
Mass
Texture
Color
Value

11. Red Violet  Yellow Green
Complimentary Colors
Red Violet  Yellow Green

12. Creating Color
Monitors- created by mixing varying degrees of red, green, and blue light.
Printers- In the four-color printing process, color is created by layering cyan, magenta, yellow and black ink.

13. Color Terms Hue- a color Tint- a hue plus white
Shade- a hue plus black
Saturation- the amount of the hue used
Value- lightness or darkness of the hue
Emotions evoked by colors
Claiming colors- cool colors (blue, green, and violet)
Exciting colors- warm colors (red, orange, and yellow)

14. Guides For Layouts
Margin Guides
Column Guides
Ruler Guides

15. Labels! Reverse Text  Masthead  Kicker  Running header/footer
 Rules
Dropped Cap 
Rules 
Nameplate 
Deck 
 Sidebar
Pull-quote 
Balloon 
Jumpline 
 Rules

16. Labels!  Bleed Balloon   Byline Balloon  Art  End sign 
 Caption