1. Get Started With Video
The Basics

2. Why Video? Brands you as different for your audience
Lets people get to know, trust and like you
Reminds people how you made them feel
Makes you a real person for those who haven’t met you yet
Provides you with a type of “celebrity status”

3. Chief Digital Exec. Salesforce – Vala Afshar
“Traditional advertising has rightfully evolved into the world of content marketing, and personalized content journeys are replacing the one-size-fits-all mentality of yesterday’s marketers. And as we’re all now seeing first-hand, video has emerged as the medium of choice, not only for peer-to-peer content sharing and broadcast media, but also for brand-to-customer communications in both B2C and B2B markets.”

4. Does Anybody Really Watch?
April of over 4 billion videos were being played back each day on the Facebook platform alone
By September, this number had doubled to a staggering 8 billion video views per day
Cisco now predicts that 80% of all Internet traffic will be streaming video content by 2019, up from 64% in 2014
In a recent market survey by research firm Demand Metric, 74% of B2B marketers reported that video now converts better than other content types

5. Does Anybody Really Watch?
Many still think of digital video as viral content on YouTube, video ads on Facebook, and flashy homepage videos that tell a brand’s story
But in recent years we’ve seen the most successful brands expanding their use of video throughout the entire customer experience to help them build better relationships, educate and convert buyers, and improve customer satisfaction
From creative campaign videos that bring light to pain points to customer testimonials and personalized product demos, video will play a starring role at all stages of the marketing and sales funnel in 2016

6. In a recent research report by Ascend2, the companies that are seeing the greatest success with video marketing ranked the importance and effectiveness of different types of videos in the following order:
1. Customer testimonials
2. On-demand product demonstration videos
3. Explainer and tutorial videos
4. Thought leader interviews
5. Project reviews and case studies
6. Live and on-demand webinars
7. Video blogs
8. Event videos

7. 10 Loan Professional Video content Ideas
Client Testimonials
Home Buying Tips
Frequently Asked Questions
Community Events
How to ****
Local Business feature
Important market updates
Cool thing you saw
Seasonal Greetings
Personal 1 View

8. How long should my video be?
45 seconds to a minute and a half
Local Business features can be up to 3 minutes but no more
Your audience will stay engaged for a very short period of time
All videos should tell the audience:
Who you are Why they benefit from knowing you What they need to do to take advantage of the benefit

9. What equipment do I need?
Your smart phone
A laptop with a webcam
Flipcam
Begin with the smart phone

10. Do I need editing software?
Windows Live Movie Maker (comes with windows machines)
iMovie (comes with MAC)
Camtasia
Adobe Premier Elements
YouTube
You do not need it to get started

11. Develop a script
Either write out a complete script or use bullet points
Practice it
Have some one hold it or tape it to a piece of cardboard
Practice it some more
Tweak to make sure you have :
Who you are Why they benefit from knowing you What they need to do to take advantage of the benefit

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13. Record Your Video
With a webcam record directly into YouTube or Facebook
With a smart phone record and “share” to YouTube or Facebook
Remember to do the YouTube SEO steps we masterminded about

14. Webcam Go to YouTube.com and login to your account
Select the Upload button

15. Webcam
On the right of the action area, the top option is webcam capture

16. Select the start recording option.

17. Webcam Click the stop recording button when done Add a good title
Add a good description
Add some tags
Add a Geo Tag
Share it!!!!

18. Smart Phone
Each phone is a little different, once it is recorded it is basically the same
From your “gallery” section select the video you have recorded
While it is open, touch the screen. You will see the “share” icon

19. Smart Phone
If you don’t see the YouTube icon from the short list, you will have a “more” option.
Select YouTube from your share options
If prompted sign into your google account

20. Add a good title
Add a good description
Add some tags
Add a Geo Tag
Share it!!!!

21. If you need to edit it use YouTube’s editor or Adobe Premier Elements or Windows Live Movie maker or Imovie or Sony Vegas
Each of the editing software have their ups and downs
Windows Live movie maker is easy to use, but does not offer the ability to utilize Green Screening (advanced strategy)

23. Youtube is easy to use, it’s built into the place you will “store” your videos and well….it’s free =)
But you can not do green screen.
The effects are VERY limited
Sometimes has “glitches” (your work is auto saved so its not the end of the world…just an inconvenience)

25. As far as the software packages available for more advanced video marketers
We prefer and use Adobe Premier Elements (they are on version 12)
This is an everything type editor
Does Green Screen
Has multiple transitions and animations
Complete “wizi-wig” for captioning
Pro-Level editing software
It takes a little more technical know how to use (not quite as easy as the others mentioned

27. Share it!! Email it Post it to your Facebook page Post it on Linked In
Tweet it
Post it to a board on Pinterest

28. “The only thing we have to fear is fear itself”
What is stopping you?
“The only thing we have to fear is fear itself”