1. StandardsPortal Update

2. Review of measures of success Next steps for 2009
Table of Contents
Update on 2008 improvements to StandardsPortal and upcoming additions in 2009
Review of measures of success
Next steps for 2009

3. Features on StandardsPortal
StandardsPortal features currently include:
Multi-lingual information on standards and conformance in the U.S., the PRC, and India
Resources for companies trying to do business in the internationally:
International Trade and Investment Toolbox
Profile Pages of U.S.-based SDOs and Trade Associations
Speakers’ Package and White Paper Library

4. StandardsPortal main landing page:

5. Search by Name, ICS Code, or Industry Sector
StandardsPortal “SDO Profile” page:
Search by Name, ICS Code, or Industry Sector

6. StandardsPortal India “Key Information” page:

7. StandardsPortal International Trade and Investment Toolbox main landing page:

8. Upcoming additions to StandardsPortal – 2009 and beyond
ANSI will revise StandardsPortal in 2009 to include more new information and features:
Information on conformity assessment in China
“Directories” of U.S. conformity assessment bodies, U.S. government agencies
Database of frequently asked questions
ANSI will continue to expand StandardsPortal in 2009 and beyond to include information on the standardization systems of other priority markets around the world (e.g. Korea, Brazil, etc.)

9. Measures of Success Market Access Impact
Clear information on U.S. approaches to standards and conformance on StandardsPortal has been used as a tool to encourage transparency, reliance on private sector solutions (as opposed to top-down regulation), and other “best practices” in China, India and beyond.
In 2008, China proposed a policy that would limit “foreign” (non-Chinese) companies’ voting rights on Chinese National standards development. StandardsPortal was used to demonstrate high degree of openness of standards development in the U.S., and helped to encourage China not to revise this problematic policy.
Usage
Users average 5-10 pages viewed per visit
Over 150 users have signed up on StandardsPortal to indicate that they would like additional information and to receive updates on future expansion efforts
Moving ahead, ANSI will work with partner “multiplier” organizations (e.g. U.S. Chamber, Foreign Commercial Service, etc.) to increase visibility of StandardsPortal – particularly among SME’s.

10. Measures of Success
In 2008, ANSI compiled the following statistics showing general usage of StandardsPortal:
Over 480,000 hits
Averaged 1,500 visits per month
Received almost 10,000 new visitors and 1,600 repeat visitors
In addition, ANSI learned that Chinese users make up the largest user group.

11. Next steps and goals (1 of 2)
In 2009 ANSI hopes to greatly increase both the usage and impact of StandardsPortal. Current efforts in this area include:
Web Optimization
Review content of pages in order to increase relevance in web searches
Marketing Plan
Expand usage of traditional advertising, as well as social media technologies such as Twitter, LinkedIn, etc.
Redesign of splash page to make more user-friendly

12. Next steps and goals (2 of 2)
ANSI additionally looks forward to adding additional countries to StandardsPortal:
Countries Currently on StandardsPortal
China
India
USA
Top Priorities to be Added to StandardsPortal
Korea (2009)
Brazil (2009/2010)
European Union (TBD)

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14. ANSI International Policy Department Contacts
For more information:
ANSI International Policy Department Contacts
Gary Kushnier, Vice President of International Policy /
Steven Bipes, Director – Regional & Bilateral Programs /
Elise Owen, ANSI Representative for China & India Affairs /
Bridgette Dziedzic, Program Manager – Regional & Bilateral Programs /
Amy Michel, Program Administrator – Regional & Bilateral Programs /
Leslie McDermott, Program Administrator – Regional & Bilateral Programs /