1. Barker Croft Technology with style
Entrepreneurial Marketing​
MAR 3765
Ryan Williams

2. The Problem The pain we see with current camera bags:​
The basic compartments ​
One size does not fit all ​
Everyone has the simple black bag​
Not designed to withstand all elements

3. The Solution Type of Product​ Uniqueness​ Features and Benefits​
A fully customizable camera bag from compartments to prints or colors ​
Uniqueness​
Durable to all weather conditions ​
Customer created color scheme ​
Affordability ​
Features and Benefits​
Fashionable handbags and knapsacks​
Comfortable design​
Adjustable Compartments ​
Proprietary Rights ​
Design patent for adjustable compartments as well as trademarking the name

4. Market Demand What is the market we intend to serve?​
Men and Women looking to protect valuable belongings such as electronics in a fashionable manner​
Professionals who need an adaptive bag that adjusts to their changing needs​

5. Market Demand Cont. What trends are important in this industry? ​
Men are buying more luxury bags​
The rising number of women professionals in countries, like China and India, with disposable income will cause an increase in the market for luxury bags

6. Competitors
Kate
Spade
Michael
Kors
Coach

7.   Funding
Barker Croft will use a combination of family, friends, and fools as well as Angel Investment and Crowdfunding to secure startup funds.
We will need $160,000 in start up funding for the first six months. We need to secure our funding by January 1st, by which will be placing our initial order.
 BarkerCroft

8. Pricing Strategy
We intend to introduce our bags with an average $250 price tag as we establish our brand.  After our brief introductory period, we intend to increase the price $300 per bag. We anticipate our cost of goods sold to not exceed $105 per bag. After which we anticipate with a  very conservative estimate of operational costs we will net 1% in profit.   
An example of costs
Calf Leather(~$65) Lining and Hardware like buckles (~$25)

9. Promotion Online Marketing Print Campaigns
Personal Selling/ conventions
Fashion Shows
Social Media Advertising

10. Conclusion
Barker Croft is a solid investment opportunity. The consumer handbag industry is growing, especially in new markets like China and India. Consumers want a way to protect their electronics that are fashionable and still functional. Most brands cover one and not both of these problems. Barker Croft bridges that gap. Our product will revolutionize the bag market. As a designer bag company our profit margin can continue to grow as our brand does which gives you plenty of opportunity for your investment to grow.

11. Questions?