1. Study Guide
By Tanner Galloway

2. What is Typography?
Typography= the design of the characters and the way they are presented on the page.

3. Typeface?
-the basic design of a character; each typeface has a design for each letter of the alphabet
Serif
The characters have attributes on the tips called serifs
Sans serif
Sans is French for without, so the characters do not have attributes (serifs) on the tips
Ornamental/Decorative
Designed strictly to catch the eye and used sparingly
Script
The characters appear to have been written by hand

4. Font Family
Eras bold itc
Eras demi itc
Eras light itc
Eras medium itc

5. Types of Fonts Mono spaced= this is a mono spaced font
Proportional spaced= this is a proportional spaced font

6. Leading, Kerning, Tracking
Leading- vertical spacing between of lines of text; also called line spacing you can expand the line spacing using leading.
Kerning-horizontal spacing between pairs of letters; used to add or subtract space between pairs of letters to create a more visually appealing and readable text BOOK may have the O’s to close to each other
Tracking-horizontal spacing between all the characters in a large block of text; Can use to make the text in one column align with text in another column

7. Design Alignment- relationship of elements in a pattern or grid.
Balance- determined by how elements are placed on a page.
Contrast- the use of big and small elements, black and white text, squares, and circles.
Proximity- placing elements near each other to demonstrate their relationship
Repetition- repeating some aspect of the design throughout the entire layout.
White Space- negative or empty space between text and/or graphics.

8. Balance? Types of balance
Symmetrical- elements of the design are centered or evenly divided horizontally and vertically on a page.
Asymmetrical- off center alignment created with an odd or mismatched number.
Radial- elements radiate or swirl out from a center point.

9. Pictures?

10. Elements of Design? The five elements of design are Lines Shapes Mass
Texture
Color

11. Complimentary Colors

12. Colors!!!
On Monitors colors are created by mixing varying degrees of red, green and blue light
On Printers there's a four color printing process where color is created by layering cyan, magenta, yellow and black ink

13. Color Terms Hue- a color Tint- a hue plus white
Shade- a hue plus black
Saturation- the amount of the hue used.
Value- lightness or darkness of the hue

14. Types of Guides
Margin Guides- lines that indicate the space between the edge of the page and the documents contents
Column Guides- lines that control the flow of text within columns and keep text out of the gutter
Ruler Guides- used to align objects

15. Labels Drop Cap bleed Sidebar Pull Quote Running Text Box Caption Art
Rules