1. 2017 Hyundai Ioniq Electric ESTHER SAINTIL

2. Hyundai
Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947, later establishing the Hyundai Motor Company in Hyundai is the world's largest automobile manufacturing plant in Ulsan, South Korea. The plant produces over 1.6 million vehicles annually. Introducing their first hybrid car available to the U.S in 2011, the Hyundai Sonata Hybrid, the company continues to improve their hybrid cars. Introducing the 2017 Hyundai Ioniq Electric it’s the perfect car for eco friendly people.

3. Objective Provide reliable travel
To give people the opportunity to have a stylish and inexpensive car
Reduce energy consumption, harmful emissions, and improve air quality at both the local and global level
Spread awareness to the ongoing pollution problem

4. 2017 Hyundai Ioniq Electric
Hybrid Electric
can be plugged in to recharge it, and a more powerful electric motor.
Electric when you need it, gas when you need it.
Starting Mrsp $19,800
110 miles of range per charge
Powered by a direct-injected 1.6- liter 4-cylinder engine that produces approximately 104 horsepower and 109 lb-ft of torque
1.6-kilowatt-hour lithium-ion battery sits under the rear seat
Ioniq Plug-In

5. Hybrid Electric
The term hybrid vehicle is used, it most often refers to a Hybrid electric vehicle
Utilizes more than one energy source
An engine's traditional starter motor is absent, the motor-generator takes on that function
Regenerative braking, generates electricity to recharge the vehicle is slowing down or going downhill

6. Environmental Impacts
Less harmful emissions
Less gasoline is being used
Release less exhaust into the air

7. Hyundai contact info
Customer service: 1 (800)
Mail
Hyundai Motor America
P.O. Box 20850
Fountain Valley, CA

8. Competition 2017 Chevrolet Bolt EV Runs entirely on electric
Estimated 238 miles per charge
Regenerative process
Starting Mrsp $37,495

9. Target Group
Tech savvy and eco friendly eco dwellers

10. Commercial
Tv Commercial

11. Budget Overall Budget $1,200,000 Actors $100,000 Scenery $30,000
Staff $45,000
Recording Equipment $10,000
Props $5,000
To air commercial $1,000,000

12. Monday
Casting Call
Tuesday
Get Car Shots & Scenes
Wednesday
Actors come on set, record scenes
Shots with actors in the car
Thursday
Edit Commercial
Friday
Have a test group watch the commercial/tweak commercial
Saturday
Have the commercial sent in

13. References https://en.wikipedia.org/wiki/Hyundai_Motor_Company