1. 2008 Color Expressions – Wood Grains

2. Contrast Reason This Trend Was Selected:
2008 Color Expressions – Wood Grains
Contrast
Reason This Trend Was Selected:
Running through the workshops was an overall theme identified as
CONTRAST. It was a thread that came up in each idea.

3. Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain
White vs. Black
Vertical vs. Cross Grain

4. Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain
White vs. Black
Vertical vs. Cross Grain

5. Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain
White vs. Black
Vertical vs. Cross Grain

6. Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain
White vs. Black
Vertical vs. Cross Grain

7. Contrast Matte (raw timber) vs. Gloss Light stain vs. Dark stain
White vs. Black
Vertical vs. Cross Grain

8. Ideas and Trends Wood as Canvas Grey Resource Accountability
Technology
Exotic is Mainstream

9. Wood as Canvas Reason This Trend Was Selected:
2008 Color Expressions – Wood Grains
Wood as Canvas
Reason This Trend Was Selected:
Wood has been elevated from it’s traditional application

10. Wood as Canvas Texture Decoration Gilding Sheen Pattern
Treating wood as a canvas for treatments
Wood as art

11. Wood as a Canvas Texture Decoration Gilding
Wirebrush, sculpted, hand scraped

12. Wood as a Canvas
Texture
Decoration
Gilding

13. Wood as a Canvas
Texture
Decoration
Gilding

14. Wood as a Canvas Texture Decoration-Furniture tattoos Gilding
Source: Reddish

15. Wood as a Canvas
Texture
Decoration
Gilding

16. Wood as a Canvas
Texture
Decoration
Gilding

17. Grey Reason This Trend Was Selected: The Idea of Neutral
2008 Color Expressions – Wood Grains
Grey
Reason This Trend Was Selected:
The Idea of Neutral

18. Grey
Color of sustainability
Naturalizing of Modern
Fashion

19. Color: Graying of Wood finishes
Smoky wood tones

20. Color: Graying of Wood finishes
Smoky wood tones

21. Exotic is Mainstream Reason This Trend Was Selected:
2008 Color Expressions – Wood Grains
Exotic is Mainstream
Reason This Trend Was Selected:
Global Markets Have Increased Availability

22. Exotic is Mainstream
Exotic Species
Exotic Layouts for Contrast

23. Exotic is Mainstream
Exotic Species
Exotic layouts with contrast

24. Resource Accountability
2008 Color Expressions – Wood Grains
Resource Accountability
Reason This Trend Was Selected:
Education in A & D Community Demands it
New Status Symbol
Standards Have Been Developed to Quantify It

25. Resource Accountability
Sustainable Harvested or Rapidly Renewable Woods
Re-claimed Woods
Need to verify authenticity (plantation woods)
Global Environmental concerns

26. Resource Accountability
Bamboo
Kirei Board

27. Resource Accountability
Reclaimed Wood

28. Authenticity is Important
2008 Color Expressions – Wood Grains
Authenticity is Important
Reason This Trend Was Selected:
Authenticity – Real of Perceived – Has Value

29. Authenticity
Technology supports the creation of realistic laminates, printed foils, etc.
Technology to replicate the real wood – recon, laminates, etc.
Wood manipulated by technology
Integration of manufactured wood into mainstream – recon
Real vs. Faux

30. Authenticity
Printing processes on paper,
Film, foil, glass

31. Wish List
Develop a design language to communicate for woods

32. Additional Talking Points
It was important to establish a baseline of information for all participants – since this was the first of it’s kind meeting, we did not assume everyone was on the same page
Our meeting represented a meeting of the minds of “real” wood and “engineered” woods – Technology was the bridge that facilitated this. Color, texture, graining, gloss – all these pertained to both types of wood.
All the concepts discussed are driven by a need to differentiate and elevate our product from our competitors