1. Building a Permanent Progressive Majority
Combined Fundraising, Messaging and Mobilization Plan for 2008 and Beyond

2. 2008 Campaign Structure National & Independent 501c3 Groups Candidates
Candidate Advertising
Travel
Staff
Candidates
Party Advertising
Party Voter Files
Base Voter Contact
Opposition
Research
Technology
National &
State Party
Issue Advertising
Contact with Established Networks and Unique Audiences
Credible
Messengers
Issue Advocacy
Issue Opposition Research
Independent 501c4 & 527 Groups
Issue Education
Registration
Election
Protection
Independent 501c3 Groups

3. Building a Permanent Progressive Majority
Strategic Goals
Create the conditions for a tidal wave against the right wing.
Keep the President’s numbers down and brand all conservative candidates as “Bush Republicans.”
Ensure that demographics is destiny.
Control the political discourse.
Set the stage for future progressive actions.
Leave something behind.

4. The Independent Effort
Drive the Dialogue
Mobilize Voters

5. Progressive Targeted StatesOR NV AZ NM CO MN WI MI OH PA FL NH VA IA MO

6. Structure Fund for America Messaging Mobilization A new 527
Joint Fundraising
Resource allocation
Accountability for funds
Messaging
An existing (c)(4)
“Nerve Center”
Joint polling
Surrogate ad campaigns
Media accountability
Mobilization
America Votes
Joint voter file
State Tables
OtherCivic Engagement Organizations

7. Goals of the Mobilization Efforts
Expand support among core progressives, including women, African Americans, and union households
2. Solidify groups that are trending progressive, including young voters, Latinos, and independents
3. Expand the battleground map to include states such as Colorado and Virginia
4. Build on progressive assets and increase campaign innovation and experimentation
5. Deliver coordinated progressive messages to state voters and more narrowly targeted messages to important constituencies

8. DFA MoveOn ACORN LCV EMILY’s List Brady Campaign Young Democrats Young
People for
INDN’s
List
HRC
Sierra
Club
Working
America
USAction
SEIU
Americans
United for
Change
LULAC
PPFA
NAACP
Voter
Fund
NEA
AAJ
ARA
Clean
Water
Action
NARAL
Progressive
Majority
NDN
AFSCME
WVWV
Women’s Rights
Civil Rights
Labor
Young Voters
Community
Environment
AFL-CIO
Defenders of
Wildlife
NJDC
Change to
Win
21st
Century
Democrats
Progress
Now
Action

9. State Table EMILY’s List ACORN Clean Water Action LCV NARAL PPFA HRC
INDN’s
List
LULAC
Sierra
Club
Defenders of
Wildlife
WVWV
NJDC
NAACP
Voter
Fund
USAction
MoveOn
State Table
Americans
United for
Change
SEIU
Working
America
NDN
DFA
Progressive
Majority
Change to
Win
AFSCME
NEA
Young
Democrats
Young
People for
Brady
Campaign
Progress
Now
Action
AFL-CIO
ARA
AAJ
21st
Century
Democrats

15. Messaging: Key Strategy
Define their candidates around issues and character in order to deny them the mantle of change.

16. Messaging Effort—Media Meshing

17. Fill the Entire Message Box
What we say about them
What they say about themselves
What we say about ourselves
What they say about us

18. Messaging Effort Elements

19. Messaging Effort Calendar
Now-February: Research and creative Development.
February-August: Offensive messaging to drive conservative candidates into their base and set their branding first.
Final Sprint: Keep conservative candidates on defense.
Election Day: Win from the state house to the White House in order to build a permanent progressive majority.

20. Running Against George W. Bush

21. Building a Permanent Progressive Majority