1. 15 * * * * * Distributing Products Quickly and Efficiently
CHAPTER 15
Nickels McHugh McHugh * *
1-1
McGraw-Hill/Irwin
Understanding Business, 8e
© 2008 The McGraw-Hill Companies, Inc., All Rights Reserved.

2. Channel of Distribution
Marketing Intermediaries
Wholesaler
Retailer
Agents/Brokers
Role of Intermediaries
Create Efficiency
Value vs. Cost

3. Utilities Created by Intermediaries
Form
Time
Possession
Place
Information
Service

4. Wholesale Intermediaries
Merchant Wholesalers
Full-Service
Limited-Function
Rack Jobbers
Cash-and-Carry
Drop Shippers
Agents and Brokers

5. Retail Distribution Strategy
Intensive
Selective
Exclusive

6. Nonstore Distribution
Electronic retailing
Telemarketing
Vending Machines, Kiosks, Carts
Direct Selling
Multilevel Marketing
Direct Marketing

7. Channel Cooperation Corporate Distribution Contractual Distribution
Administered Distribution
Supply Chain Management

8. The Supply Chain

9. Logistics Physical Distribution Inbound Materials handling Outbound
Reverse
Information

10. Transportation & Storage Modes
Air
Intermodal
Warehousing
Storage
Distribution
Railroad
Motor Vehicles
Water
Pipeline