1. SOA-29: Building an SOA Prototype using Sonic ESB, Actional and Google™ Earth
Murray Laatsch
Senior Principal Solution Architect

2. Agenda Agenda SOA Architecture – Travel Marketer
Prototype Service Design
Google Earth API (KML)
Prototype Solution Walthrough – Sonic ESB
Prototype Solution Walthrough - Actional
Questions and Answers
SOA-29 : Building an SOA Prototype using Sonic ESB, Actional and Google Earth

3. SOA Architecture – Travel Marketing
Business Context
Strategic Marketing Investments
Grow Client/Stakeholder Satisfaction
Fulfill more Consumer Inquiries
Increase Tourism Spending
Gain Reporting Efficiencies
SOA-29 : Building an SOA Prototype using Sonic ESB, Actional and Google Earth

4. SOA Architecture – Travel Marketing
Vision and Mission
“Provide cost effective strategic leadership and management of process and technology to collaboratively share and reuse services that position Alberta as the leader in the use of the internet as a means to promote travel and tourism.”
Breakdown Horizontal Silos
Central Registry
Reusable Services
Adopt SOA
Reliance on Open Standards
Solutions that Support Agility
SOA-29 : Building an SOA Prototype using Sonic ESB, Actional and Google Earth

5. Google Earth Prototype Objective
My Itinerary
SOA-29 : Building an SOA Prototype using Sonic ESB, Actional and Google Earth

6. Prototype Service Design
Agile = Minimal Documentation
Working Solution
Short Timeframe
Web services
KML Embedded
in response
Web 2.0 (Google)
Join disparate
data sources
SOA-29 : Building an SOA Prototype using Sonic ESB, Actional and Google Earth

7. Google Earth API XML Industry Standard Free Geocode API Service Reuse!
KML
XML Industry Standard
Free Geocode API
Service Reuse!
SOA-29 : Building an SOA Prototype using Sonic ESB, Actional and Google Earth

8. Prototype Solution Walkthrough
SonicESB
Multi Data Source Consolidation
Split-Join For Each pattern
Custom HTTP Service (screen scraper)
Demo>>
SOA-29 : Building an SOA Prototype using Sonic ESB, Actional and Google Earth

9. Prototype Solution Walkthrough
Actional
SOA Operational Visibility
Real Time Event Message Introspection
Business Service Execution Metrics
Service Traffic Monitoring
Governance !
Demo>>
SOA-29 : Building an SOA Prototype using Sonic ESB, Actional and Google Earth

10. In Summary The SOA Prototype
Bypass the strict adherence to development and documentation of traditional artifacts and deliverables
Limited external effort should be spent on interim reviews, design review sessions or presentations other than the end-of assignment QA review and solution presentation
Limited business involvement with solution design based on initial discovery and ratification
Jazz it up
SOA-29 : Building an SOA Prototype using Sonic ESB, Actional and Google Earth

11. ?
Questions
SOA-29 : Building an SOA Prototype using Sonic ESB, Actional and Google Earth

12. Thank You
SOA-29 : Building an SOA Prototype using Sonic ESB, Actional and Google Earth