1. International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015
New Media - Opportunities and Challenges of Modern Business Organization Management Yanica Dimitrova, PhD,
UniBIT, Sofia

2. New approaches for the realization of competitive advantages;
D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management
Contemporary business environment – dynamic, trends, threats, opportunities;
New approaches for the realization of competitive advantages;
International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

3. Minimizing restrictions, adaptability, flexibility
D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management
“Boundaryless organization” – virtual organization, network organization, strategic alliances:
Minimizing restrictions, adaptability, flexibility
Free flow of communication process – creative solutions, innovation;
Interactivity between
stakeholders;
Leadership and informal
style of management;
International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

4. New strategies and practices in the management of
D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management
New media – new topic – last 25 years – predetermined by the technological, economic and socio-cultural development;
New strategies and practices
in the management of
organization in terms of:
corporate culture, leadership,
management of identity and
corporate reputation
via new media; communication
organization-stakeholders
International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

5. New media, social media; Co-participation, democratization of
D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management
New media, social media;
Co-participation,
democratization of
creation, publishing,
distribution of content;
Main opportunities and
challenges of new media
International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

6. D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management
Corporate culture - sharing corporate ideology is through the collective experience and constant social interaction; cultural forms are used by the organization to communicate and reinforce the impact of sharing postulates.
International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

7. Organization – hierarchical and network nature
D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management
Organization – hierarchical and network nature
Corporate culture – orientation toward change and preservation of status quo;
Constant change
John Kotter /2012/
principles and accelerators;
International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

8. D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management
Management of organizational and corporate identities – rhetorical perspective – overall expression of the company;
Identity a presentation of the organization self /Goffman, 1959/ as a process that "occurs in enactment and in social interaction" /Cornelissen and Harris, 2001/;
International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

9. Online reputation management - opportunity and risk
D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management
Corporate reputation - the aggregate pictures that have different groups of stakeholders toward the company;
Online reputation management - opportunity and risk
International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

10. How can be managed the reputation online?
D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management
Online reputation - characterized by constant change, multidirections - different messages evoke comments that give rise to new comments, interactivity, irrationality and uncertainty.
How can be managed the reputation online?
International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

11. D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management
The application of comprehensive, competently designed and implemented accordingly program management of corporate reputation, the company's presence online - the purpose of which is to support the trust that the company has created to yourself, encourage loyalty and commitment to it.
It can be done through its overall performance - both offline and online, its actions, its strategies, products and services offered.
International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

12. D-r Yanica Dimitrova New Media - Opportunities and Challenges of Modern Business Organization Management
The function of online communication via new / social media in the organization is to increase the commitment of the organization in the interactive communication with the stakeholders.
Communicating via social media offers an opportunity to encourage creativity, innovation, knowledge management and bringing the organization to a new level of competitiveness.
International Conference "Social Change in the Global World", University “Goce Delcev”- Shtip, Macedonia, 3-5 September 2015

13. Brandfog Survey, 2014: The Global Social CEO:
Over 70% - active communication of top managers through social media creates a strong and quality relationship with stakeholders,
Approximately 80% - new media - communication channel support proactivity of leaders in response to the challenges emerging for the company.
60% - prefer to be clients of a company whose values and leadership practices are clearly communicated by managers through social media.
80% - the perception and communication of managers via social media - communication of company values; shaping reputation – confidence , effective tool for the prevention of potential reputational crisis.

14. Internal Communications: Emerging Trends and the Use of Technology, Survey Report, 2014, Melcrum:  
Most used communication channels: intranet / 93% /, / 90% / and leadership communication/ 84% /.
In the next 12 months 46% of respondents plan to develop the tools of social media for IC and the opportunities it provides intranet / 45% /.
More than 60% of respondents plan to invest in improving the applications of social networks for IC, followed by intranet / 59% /.

15. Thank you for your attention!
Questions?