1. Implementing Easier-to-Understand Labels in Wisconsin

2. Who are we? Hometown Pharmacy 38 retail pharmacies
2 remote dispensing sites
1 long term care pharmacy
1 compounding pharmacy
Started in 2003
Matthew R. Mabie RPh
Graduated from UW-Madison School of Pharmacy and licensed by WI in 1998
Experience in Retail and Long term care pharmacy.
Father, Ron, is a pharmacist. Worked for Rennebohm’s, Shopko, and Hometown
Wife, Kristen, is a pharmacist. Experience in retail and long term care pharmacy

3. Patient Centered Medication Labels
Why was this important to Hometown Pharmacy?
“Our family caring for your family”

4. Health Literacy in the Pharmacy
Has been a focus at Hometown Pharmacy since 2006
Underwent first major label revision
WPQC
Examples of patients having hard time understanding

5. New Label Implementation
Design
Label vendor
Programming
Changes
Label
Example

6. New Label Reaction Did Patients notice?
How do we explain the new labels?
Likes of new labels
Dislikes of new labels

7. Questions? Matthew R. Mabie RPh Cottage Grove Hometown Pharmacy