1. Agricultural Marketing
ECON 339X:
Agricultural Marketing
Chad Hart
Assistant Professor
John Lawrence
Professor 1

2. A Reminder on Marketing Plans
Today’s Topic
USDA Reports
&
A Reminder on Marketing Plans

3. Grain Stocks and Prospective Plantings
Source: USDA-NASS

4. Survey Approach
Source: USDA-NASS

5. Corn Stocks
Source: USDA-NASS

6. Soybean Stocks
Source: USDA-NASS

7. Intended vs. Actual
Source: USDA-NASS

8. Principal Crop Area
Source: USDA-NASS

9. Principal Crop Area
Source: USDA-NASS

10. Corn Hist. Acreage & Intentions for ‘11
Source: USDA-NASS

11. Corn Hist. Acreage & Intentions for ‘11
Source: USDA-NASS

12. Soy Hist. Acreage & Intentions for ‘11
Source: USDA-NASS

13. Soy Hist. Acreage & Intentions for ‘11
Source: USDA-NASS

14. Marketing Plan Assignment

15. Old Crop or Existing Livestock

16. New Crop or New Livestock

17. Deadlines Feeder Cattle Ready to market 2nd week of April
Will buy 305 head 3rd week of April
Corn and Soybeans
Each crop needs $70,000 by April 15 to cover mortgage and planting costs

18. Building a Marketing Plan
5 basic steps:
Estimate number of bushels/animals to sell
Calculate breakeven price
Project price and production scenarios
Compare pricing tools and analyze market opportunities
Develop a pricing plan

19. Source: Ed Usset
University of Minnesota, CFFM

20. Class web site: