1. Design Guidelines for Corporate Profile

2. Table of Contents The Usage of the Profiles
The Main Concept of the Profile
Design Outline of Profiles 1-3
Title Page Area Outline
Slide Page Area Outline
Fonts
Images
Rectangular Images
Layouts
Samples
Vignette Images
Charts
Colors of Charts
Types of Charts and Samples
Graphs
Subject Categories and Samples of Graphs
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3. The Usage of the Profiles
These profiles are for hard copy and small group (projector) use
New or additional material should be produced according to these prototypes in compliance to the guidelines
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4. Design Concept of the Profile
The purpose of the Corporate Profile is to express a sophisticated image. It should appeal to customers and emphasize how Fujitsu is an advanced and reliable company. All information should reflect this concept.
Sophistication
Design Concept
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5. Design Outline of Profiles 1
The profile design should be produced according to the guidelines
Layouts or expressions that do not comply with the design concept should not be considered
Design oriented expression
Use photographs as an expression of the key Fujitsu goals:
“Advanced”, “Reliability”, “High security”, “Global”
Adopt simple design elements that reflect these goals
Express futuristic images with gray gradation, sophisticated images with a balance of red and white, and stability and long-standing with a composition using square areas
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6. Design Outline of Profiles 2
Easy to read, easy to look at
The contents of Corporate profiles should be easy to read and look at
The color combination of black text on a white background is selected for ease of readability.
Limiting the font to 2 kinds (Arial, Arial Black), and requiring a letter height of 14pt or greater, makes the text consistent and easy to read even when a projector is used
The design of charts and graphs do not affect an image even it is printed in monochrome or gray
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7. Design Outline of Profiles 3
Standardized Design
Title page
Slide page
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8. Guidelines

9. Title Page Area Outline
8.1cm
9.2cm
8.1cm
2.26cm
9.62cm
Photo area
Adopt sophisticated images. Use the photographs that give the reader ideas of global business scenes and various products / service.
0.21cm
6.4cm
Title area
Font: Arial Black,
Pt: 44pt
0.54cm
Copyright area
The date and slide number are not displayed on the title page.
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10. Slide Page Area Outline
Title Area for Auto Layouts
Size：Height 2.7cm, Width21.31cm
Position：Horizontal 0.3cm、Vertical 0cm
Internal margin：Left, Right 0.25cm、Top, Bottom：0.13cm
Object Area for Auto Layouts
Size：Height 15.19cm, Width24.81cm
Position：Horizontal 0.3cm、Vertical 2.99cm
Internal margin：Left, Right 0.25cm、Top, Bottom：0.13cm
2.7cm
Title area
Font: Arial Bold
Pt: 40pt
15.81cm
Contents area
0.54cm
Footnote area
Set in slide master.
page
copyright
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11. Fonts
The size of letters is set to more than 18Pt if text is simple. Follow these rules if text is composed in columns.
Title area
Font: Arial Bold
Pt: 40pt
Introductory text
Font: Arial Bold Italic
Pt: 20pt
Color:#000099
Indent ：0.75cm
Headline（within one sentence）
Font: Arial Bold
Pt: 18pt
Indent ：0.75cm
square
90%square
Color:#FF0000
Itemized text
Font: Arial
Pt: 16pt
indent：0.75cm
square
90%square
Color:#969696
Note
Font: Arial
Pt: 10pt
As a rule, the font size is identified. If the text does not fit the space, it can be reduced in size, but only as circumstances demand.
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12. Images SAMPLE SAMPLE There are two kinds of images:
Rectangular images: To explain the contents of the text.
Vignette images: To give an impression of text, as part of an image, often blending into the background.
rectangular images
vignette images
SAMPLE
SAMPLE
Here are some samples regarding each use case
These are further explained in the following pages
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13. Layouts (Rectangular images)
There are 5 layout patterns usable in corporate profiles. Carefully planning to fit each layout is recommended.
Include margins on all sides for appearance. The horizontal width of photographs should be uniform if multiple photographs are displayed longitudinally. The height of photographs should be uniform if multiple photographs are displayed side-by-side.
Pattern1:
Free patterns (figures etc.)
Pattern2:
Lower half
Pattern3:
About ½ height from the lower right
Pattern4:
About 3/4height from the lower right
Pattern5:
Full right
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14. Samples (Rectangular images)
Pattern1:
Free patterns (figures etc.)
Pattern2:
Lower half
Pattern3:
About ½ height from the lower right
SAMPLE
SAMPLE
Pattern4:
Pattern4:
About ¾ height from the lower right
Pattern5:
Full right
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15. Layouts (Vignette images)
Photographs should be arranged on the edge of the master. Harmonize gradation and text. Balance text with images to express dynamic images. Be careful not to overlap text and photographs.
Pattern1:
Free patterns (figure etc.)
Pattern2:
Lower half
Pattern3:
About ½ height from the lower right
Pattern4:
About ¾ height from the lower right
Pattern5:
Full right
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16. Samples (Vignette images)
Pattern1:
Free pattern (figures etc.)
Pattern2:
Lower half
Pattern3:
About ½ height from the lower right
SAMPLE
SAMPLE
Pattern4:
About ¾ height from the lower right
Pattern5:
Full right
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17. Charts Charts are defined as follows:
The purpose of a chart is to accurately convey data
Includes coordinate with two or three axis
Charts express a process or an organization:
A flow chart
An organization or system chart
Graphs that cannot be reproduced in Power Point are defined as illustrations
No confidential data should be used in any chart included in the Corporate Profiles
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18. Colors of charts Use combinations of the four colours listed above.
Red
Yellow
Green
Blue
R:213
G:117
B:128
R:225
G:194
B:105
R:75
G:157
B:95
R:98
G:137
B:194
gray without shadows
R:240
G:198
B:198
R:238
G:220
B:170
R:193
G:227
B:167
R:185
G:215
B:235
gray with shadows
R:243
G:219
B:224
R:249
G:244
B:205
R:230
G:245
B:217
R:235
G:244
B:249
Use combinations of the four colours listed above.
The basis of Autoshape is using gray gradation. (right)
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19. Types of Charts and Samples
Various Charts
Charts are to be produced using Power Point according to a prototype samples in the corporate profile
Be careful about the size of text. Characters should be easily read in slides and print.
Basically, use only defined colors in charts
Services
Full Lifecycle Management
Computing & Communications Products
Electronic Devices
New IDM Model
Integration
Comprehensive Solutions
TRIOLE (IT infrastructure optimization)
Competitive Services, Products & Technologies
Fujitsu Strategic Advantage:
customers
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20. Graphs Graphs include the following: Bar graphs
Stacking horizontal bar graphs
Pie charts
Broken bar graphs
Paint out broken bar graphs
Radar charts
Images showing the positions and numbers of a subject to be expressed with a map as the background are defined as illustrations, not graphs
Graphs that cannot be reproduced in Power Point are defined as illustrations
No confidential data should be used in any graph included in the corporate profile
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21. Subject Categories and Samples of Graphs
Various graphs
Graphs should be produced using Power Point according to the samples in the corporate profiles.
When producing figures and graphs, use various colours, text and patterns to help convey the information
Be careful about the size of text. Characters should be readable in print.
Other Operations
5.6%
Device Solutions
15.4%
Technology
Solutions
Ubiquitous Product Solutions
18.9%
60.1%
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22. All Rights Reserved, Copyright FUJITSU LIMITED 2005