1. Promoting Your National College Fair to Exhibitors and Attendees
Candace Powell Kinard Chairperson, Philadelphia National College Fair Richard C. Stackpole, Chairperson Cincinnati National College Fair Anika Millhouse, Event Manager National College Fairs, Special Programs and Services
Anika will monitor time and change slides, etc.

2. Pre-Game Show!!
Pre-Game (Icebreaker) – use volunteers from the participants
Candace
5 min.

3. Understanding Who You Are as a Chairperson
Leader
Representative of:
NACAC / State & Regional/ Affiliates
Your institution/ Organization
Yourself professionally – employers, community, etc.
Potential Mentor to other/younger professionals
Educator impacting a community of people and their families (many young people)
Understanding Who You Are as a Chairperson
Candace
10 min.

4. Who You Are as a Chairperson
Consider thinking about the fair as your business or organization. Entrepreneurial Spirit!
Who is on your team? (aka: influencers or sales people)
What is gained or earned?
Have a vision/ mission/ impact statement
Philadelphia's Fair Mission: To host the best event possible by serving the institutions and attendees to encourage both to return to Philadelphia in the future.
 Understanding Who You Are as a Chairperson
Candace
 Who Do You Serve?
10 min.

5. Who Do You Serve? Understanding Who You Are as a Chairperson Candace
Exhibitors
Students/ Families
Volunteers/ Committee
Affiliates/State & Regional
NACAC
 Understanding Who You Are as a Chairperson
Candace
 Who Do You Serve?
10 min.

6. Promoting Promoting Ric 5 min.
Why do we market? We market these fairs to provide an opportunity for students to
learn about post-graduate options. We service the community in hopes of bringing as many attendees/exhibitors as possible.
Who do we promote to?
Attendees- Parents, Students, Counselors and Non-traditional
Exhibitors- College Representatives

7. The roles and responsibilities are shared among NACAC and the Local Arrangement Committee
NACAC- introduces the fair and provide a general overview of the fair
LAC- follow-up with the introduction and adds a personal approach

8. Promoting to Attendees
NACAC:
s, save the dates, printed mailings, NACAC and facility website, CVBs, list-servs, phone marketing, onsite locator, and on-site newspaper
LAC:
Reach out to city government to have a “Go to College Week.”
Revise the counselors list and send mass s.
Use local affiliate’s resources.
Mass ing to all K-12 members of the affiliate to promote the event.
Using college/high school marketing teams
Effective use of press releases and social media resources
10 min.
Roles & Responsibilities
Promoting to Attendees
Promoting to Exhibitors (College Representatives)
Anika, Ric
In-house: We (NACAC) send s about the fair, save the dates, add to the facility and NACAC’s website, notify our convention visitor bureaus, send notice through our list servs, TRC handles our phone marketing, and we provide either a locator onsite or some sites have newspapers
As a LAC, we go further and reach to the city government to promote the fair. We encourage them to create a “Go to College Week. Offer to revise the counselor list and send mass s. Lastly, use your local affiliate resources.

9. Promoting to Exhibitors (College Representatives)
NACAC:
Advertise on NACAC’s website
Send promotional materials to all members
last year’s exhibitors
Social Media outlets
NCF fee waiver program
Promote to State/Regional Affiliates
LAC:
Personal s
Reminders
Affiliate s
College resources/networks

10. One Step Further Billboards Newspaper Ads
Walk of Education (Be a Leader Foundation)
Radio Spots
Local News interviews
Social Media
One Step Further
Key Points to Remember
Ric
10 min.
Outside of what NACAC does, many committees are taking it one step further. Committees are becoming creative and using their resources.

11. Key Points to Remember Make it personal Be detailed
Use resources from NACAC, affiliate, your network and media
Plan ahead
Ask for help
One Step Further
Key Points to Remember
Ric
10 min.
Key points
1. Make it personal- Talk to the exhibitors (make a connection)
2. Be detailed (Details of the area (surrounding fairs, restaurants, parking)
3. Use resources from NACAC, affiliate, your network and media
4. Plan ahead
5. Ask for help (inside the committee or NACAC event manager)

12. Questions & Answers
Q & A (encourage others to assist)
Ric
10 min.

13. Game Time!!!!!!!!
 Game
Candace
10 min.
Break the group into teams