1. ANR Innovation Brief
Project Code Name Apple Cider Vinegar Hair Rinse/Co-Wash
Formula #177-B047
Project (w/description)
Hair rinse that gently removes impurities, protects hair from stresses, and strengthens for visibly softer and shinier hair
Product Benefits & Unique Selling Points
With apple cider vinegar as a key ingredient, it helps maintain the pH of hair while removing build-up, yet is gentle enough to not strip hair of its natural oils, leaving hair smoother, shinier, and softer
Enriched with aloe vera and tamanu oil, it hydrates hair and locks in moisture, which helps reduces frizz, while it conditions both hair and scalp, for overall healthier looking hair
Strengthens hair, reducing the appearance of damaged hair and prevents further damages from factors such as chemical treatments, environmental stresses, or styling practices
Key ingredient(s)
Pyrus Malus (Apple) Fruit Extract
Aloe Barbadensis Leaf Juice
Silicone Quaternium-8
Quaternium-96, Rapeseedamidopropyl Ethyldimonium Ethosulfate, Dipropylene Glycol, Propanediol
Polyacrylamidopropyltrimonium Chloride
Hydrolyzed Vegetable Protein PG-Propyl Silanetriol
Calophyllum Inophyllum Seed Oil (Tamanu Oil)
Usage
Dampen scalp and hair, ringing out any excess water. Place the product onto the scalp, covering all sections of the head. Massage into scalp and hair, leaving in 1-3 minutes. Rinse thoroughly. Can be used as a shampoo and conditioner substitute.