1. 4th meeting Palermo-Italy October 2017
Greek Business plan
Chania Trekking
4th meeting Palermo-Italy
October 2017
“younG ENterpreneurs In eUropean Schools” Genius Project

2. Promotion Manager & Advertisement Mountain Bikes services
Roles
General Manager
Finance Managers
Promotion Manager & Advertisement
Mountain Bikes services
Trekking services
Katerina Thomadaki
Sofia Georgoudaki,
Antonis Mavromatakis
Penelope Vasilaki
Eleni Vlavogilaki
Katerina Iliaki

3. Our business’s leading priority is to help visitors and local people explore and admire the beauty of Chania while exercising.
Also, we aim to give to our costumers the chance to experience a different way of tourism that will allow them keep in touch with the natural environment.
We provide them the appropriate equipment and directions so as to have a safe and an entertaining experience.
Mountain biking
Hiking/ trekking
Many different routes, many different difficult levels ,while exploring the beauty of natural Cretan environment.
Main Idea

4. Our logo

5. Our business area
Adventure and activity tourism is a growing sector. 26% of global travelers are estimated to take activity holidays.
National tourist boards are trying to promote and develop outdoor activities.
Activity holidays are becoming more popular, attracting more women, more over 50s and more families.
Escaping the pressure of everyday life, an opportunity to make new friends and self improvement , are three of the most popular reasons for going on an activity holiday.

6. Target Group - Customers
Levels
Services
Period
Preschool and 1st grade schools
Very easy and easy
trekking
1/10 – 31/5
Gymnasium, high schools
Easy, medium
Trekking, mountain bike
Adults 18-45
All levels
All year around
Adults 45+
Families

7. POSITIVE NEGATIVE Low cost for the participants
Suitable environment for the activities
All ages
Combination with other activities – familiarity with local culture and nutrition.
Low cost to set up the business
Unconventional idea
Eco-friendly process of services
Used equipment selling
Weather conditions
Injuries (landslides)
Easy wear of equipment ( bike)
Not supported by ministry of tourism.
Not included in tourism expositions.
Lack of know-how and infrastructure for activities.
Lack of information for this type of activities

8. SWOT analysis SWOT analysis WEAKNESSES STRENGHTS OPPORTUNITIES THREATS
No competition in our city
Physical activity
No special skills needed
Popular activity
Well paid job
Clients of high economic status
Pleasant working environment
Unique natural beauty
WEAKNESSES
Lack of experience and know how
Strong competitors abroad
Dependence on tourism
Seasonality of the business
No insurance coverage
SWOT analysis
SWOT analysis
OPPORTUNITIES
Contact with nature and environment
Socialisation
Increasing demand for such activities
Broadens tourism industry
Good practices from abroad can be adopted.
THREATS
Weather conditions
Unstable economic environment
High possibility of injuries

9. Services Trekking Mountain Bike Very Easy Easy Medium Difficult
7 Different Levels
Very Easy
Easy
Medium
Difficult
Very Difficult
Hard
Mountain Bike
4 Different Levels
Very Easy
Easy
Medium
Difficult

10. Mountain Biking Routes

11. Mountain Biking Routes-Prices
Name
Level
Distance
(km)
Duration
(min)
Cost with equip.
Cost with your own equip.
Meskla
Green 20
60’ 14
Aptera
Red 30
90’ 15
Paleochora
Blue 60
180’ 50 25
Westcoast
Black
200’ 55
Falassarna 35
100’
Important Notes:
Your equipment has to be approved
Minimum number of participants for all routes is 10
All participants have to fill in PAR-Q application (good health condition )

12. Trekking Routes - Prices
Name
Level
Distance
(km)
Duration
(min)
Cost with equip.
(€)
Cost with your own equip. (€)
Omalos - Lakki
Very Easy 10
120’ 20 15
Lakki - Vrissi - Zourva
Easy 12
140’ 24 18
Gouverneto - Stavros beach
Medium 8 28
Balos - Falaserna
Difficult
240’ 30
Samaria Gorge
300’ 35 25
Important Notes:
Your equipment has to be approved
Minimum number of participants for all routes is 10
All participants have to fill in a PAR-Q application(good health condition )

13. Marketing - Promotion You can find us at : Facebook Instagram Maps
Trip Advisor
Leaflets
(at hotels, airports and ports)
Google

14. Competition Low competition because of : A few businesses on the field
Economical crisis
Low service quality
Required experience from the staff

15. Sustainability Healthy community: Sustainable economy.
Empowering the Cohesion of our community
Strengthening the relationships between the members of the society
Sustainable economy.
Offering jobs to the local people
skilled staff
Natural environment
Eco friendly activities
Appropriate weather conditions
During the rides we make sure we do not harm the environment

16. Funding and Income Funding Income
European funding programs - up to 50% of our need
30% bank loan
20% Our own capital
Selling our services
Sponsoring
Equipment rental
Selling used equipment

17. Initial Expenses Description Cost Total Mini Bus 20.000 € Trailer
2500 €
2.500 €
Bikes (30 pcs)
700 €/each €
Hiking canes(50 pcs)
25 €/each
1.250 €
Helmets(30 pcs)
20 €/each
600 €
Mobile Cameras (15 pcs)
150 €/each
2.250 €
TOTAL
𝟒𝟔.𝟕𝟎𝟎 €

18. Operating Expenses Total Description Cost Annual Rent 600 €/per month
7.200 €
Salaries (2 employees)
1600 €/per month €
Maintenance Equipment Damages
300 €/per month
3.600 €
Business Insurance
150 €/per month
1.800 €
Promotion/Marketing
200 €/per month
2.400 €
Medical Services
1000 €/per year
1000 €
Energy/Water
100 €/per month
1.200 €
Accounting expenses
50 €/per month
600 €
Internet services
Total €

19. thank you for your attention
Chania Trekking
thank you
for your attention