1. A visit of the National Handloom-Khatipura road
Study of FMCG product - toothpaste of various brands Prepared by- Mohit Chitkara (3471) Sem- IV Retail Management

3. Price and volume
Price wise, toothpastes can be segmented as Economy, Regular and Value-added segments.
The price range varies from Rs for a 100 gm pack in the economy segment to Rs for a 100 gm pack in the Regular Segment to Rs.50 for a 100 gm pack in the medicated/value added segment.

4. 1. HUL
A. Close-up
a. Close-up red
b. Close-up blue
c. Close-up green
B. Pepsodent
a. Pepsodent G
b. Pepsodent 2 in 1
c.Pepsodent Regular
d. Pepsodent Whitening

5. 2. Colgate Palmolive
A. Colgate
a.Colgate Dental Cream
b.Colgate Total 12
C.Colgate Max fresh Gel - Red
d.Colgate Fresh Energy Gel - Red
e. Colgate Fresh Energy Gel - Blue
f. Colgate Herbal
g. Colgate Cibaca Family protection
h. Colgate Advanced Whitening
i. Colgate Active Salt

6. 3. Dabur – Balsara
A. Promise
a. Promise
B. Babool
b. Babool
C. Meswak
c. Meswak
4. Vicco Labs
A. Vicco
a. Vicco Vajradanti
b. Vicco Vajradanti Sugar free

7. 5. Anchor
A. Anchor
a. Anchor Gel Toothpaste
b. Anchor Toothpaste

8. Thank you