1. Kelli Arnold Director, Corporate Responsibility KeyBank
The Why, What and How of KeyBank’s Community Benefits Plan and Engagement Strategy
Kelli Arnold
Director, Corporate Responsibility
KeyBank

2. KeyBank’s National Community Benefits Plan
Delivering on KeyBank’s purpose to help our clients and communities thrive.
Corporate Responsibility – the Why
KeyBank announced a comprehensive, community and client-focused strategy that furthers its community investments across the company.
Specifically, KeyBank released its National Community Benefits plan which includes $16.5 billion in investments across the communities it serves. The commitments are part of a blueprint for steps Key will take over the next five years in its markets across the United States.
"The National Community Benefits plan underscores KeyBank’s approach to responsible banking and citizenship," says CEO Beth Mooney. "For us, it has always been about a commitment that goes above and beyond what is required. It is simply the right thing to do.“
KeyBank worked with the National Community Reinvestment Coalition (NCRC), and NCRC member organizations to develop the community benefits plan in response to concerns raised regarding the acquisition of First Niagara Financial Group. Through these engagement efforts, over 80 community organizations provided valuable input to develop the plan.
The Best for
Small Business

3. Key Bank’s National Community Benefits Plan
In 2016, we announced our 5 Year Plan  $16.5B in investment and loan commitments across the communities we serve
Commitment – the What
Financial Commitment – 5 Year Plan
Major Commitments
Lending and Investing: to affordable housing and community development solutions
Community Development Lending & Investment
$8.8B
Mortgage Lending: supporting low to moderate income (LMI) individuals & communities
$5B
Residential Mortgage
Small Business Lending: to LMI urban and rural communities
$2.5B
Small Business
Transformative Philanthropy: KeyBank Foundation and FNFG Foundation focused on education, workforce development and neighborhood revitalization
Philanthropy – KeyBank Foundation
$175MM
Product Innovation Fund: to invest in new products and services to fill the needs of LMI clients; guided by most wanted improvements prioritized with national activists and thought leaders
$3MM
Innovation

4. KeyBank’s National Community Benefits Plan
Underlying Strategy – the How
Relationship-Based Strategy
Comprehensive Support Infrastructure
Responsiveness to Market Needs
Maintain Moderate Risk Profile
Mortgage Lending: supporting low to moderate income (LMI) individuals & communities.
Partnering with Housing agencies across state in homebuyer counseling and financial literacy programs.
Additional Education and Support in LMI branches for homebuyer assistance.
Changes in portfolio loan programs to accommodate consumer concerns.
Enhancement and simplification of loss mitigation process .
Small Business Lending: to LMI urban and rural communities
Partnering with CDFIs, small business incubation centers, economic development agencies is developing and funding curriculum for small business development.
Working with JumpStart to develop local initiatives across Upstate NY for small business development and capacity building.
Additional Education and Support in LMI branches for small business and micro lending option and alternatives.
Transformative Philanthropy:
Neighbors: Creating prosperity through advancing economic inclusion; communities and housing that are safe, affordable and stable; and the development of small business
Education: Improve intellectual capital through higher education, vocational and secondary education graduation and completion.
Workforce: Enhance economic vitality through jobs creation, attainment, retention and workforce development.