1. Board of Directors – Strategy Session June 15, 2016
Outcomes/Summary
Board of Directors – Strategy Session
June 15, 2016

2. Exercise #1
How might we… take action to create a more diverse board (what can we set as goals that can be accomplished in FY16/17?)

3. Exercise #1 Outcomes Goals to accomplish in FY17
Identify skill gaps for FY17 Board Recruitment (done)
Define the requirements and needs of board make-up (done)
Roundtable with past chairs and others to discuss nominating (underway)
Objectives to complete in FY17
Create a succession plan for board nominating
Create an ongoing process and strategy (written framework) for nominating
Board to review and make any necessary edits to the board requirements matrix each year

4. Board Requirements Matrix
Skill Requirements
Required on Board
Consideration
Identified Gap for FY17
Policy / Governance Ö
Advocacy
Marketing / Communications
Finance (Accountant)
Partnerships / Collaboration / Network
Innovation / Technology
Sustainability
Leadership
Representative Businesses
Size of Business (Small/Medium/Large)
Ö Large Business
Sector/Segment
Demographic / Behavioural
transformational thinkers
transactional thinkers
Diversity of ages
Diversity of gender
Diversity of ethnicity
Diverse abilities (disabilities)
Visible Minority

5. Education & Training “Bracketology” Worksheets Board Priorities:
Advocacy (6)
Leadership (2)
Critical Thinking (1)
Strategy (1)

6. Education & Training “Bracketology” Worksheets Staff Priorities:
Advocacy (3)
Marketing (3)
Customer Service (2)
Technology (1)

7. Advocacy – helping businesses with their BIG issues
Chamber matters
Care about my business
Speaks on my behalf
Effective
Relevant
Understand we are an organization that is vital to their business
We can demonstrate the difference we make for businesses
We are the organization that they need to belong to because we get results and our network matters
Active voice
Only local agency that can help make a difference
Federal, Provincial & Municipal influence
Attract board members (I want to get involved)
Attract new businesses
Retain members
Pride in membership
I need to be a part of this because it matters!
Stories of WINS
Outcomes of advocacy $$
How it helped make a difference to our members
Have the ability to advocate effectively
Keep up with issues for business and get involved
Involve our members in the conversations and actions
Provide ongoing updates of accomplishments, challenges and what is coming
Not everyone will agree with our position
Need to have staff that can understand and speak to issues
Small business may not care?
Increased relevance/value
Increased profile
Seek out our voice & opinions
Invest in Chamber in a bigger way

8. Advocacy Brainstorming
Advocacy How might we increase our advocacy profile and action for our businesses?

9. Advocacy Outcomes Themes Hire a resource / paid position
Build strong government relationships
Communicate with members
Create an ongoing process for advocacy (what, how, tactics, communications etc.)
Objectives FY17
Evaluate and make a decision on advocacy staff hire
Communicate to members focus on advocacy
Set measures/metrics

10. July 20th Present Member Survey Insights Review analysis & insights
value drivers (drives perceptions of “smart business investment”)
Performance (testing vs. previous measurements)
Discuss impact, insights, outcomes, actions