1. Combined Fundraising, Messaging and Mobilization Plan for 2008
THE FUND FOR AMERICA
Combined Fundraising, Messaging and Mobilization Plan for 2008
The Fund for America

2. 2008 Campaign Structure National & Independent 501c3 Groups Candidates
Candidate Advertising
Travel
Staff
Candidates
Party Advertising
Party Voter Files
Base Voter Contact
Opposition
Research
Technology
National &
State Party
Issue Advertising
Contact with Established Networks and Unique Audiences
Credible
Messengers
Issue Advocacy
Issue Opposition Research
Independent 501c4 & 527 Groups
Issue Education
Registration
Election
Protection
Independent 501c3 Groups
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3. The Independent Effort
Drive the Dialogue
Mobilize Voters
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4. Target States The Fund for America OR NV AZ NM CO MN WI MI OH PA FL NHIA MO
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5. Strategic Goals for Campaign
Create the conditions for a tidal wave against the GOP.
Keep the President’s numbers down and brand all conservative candidates as “Bush Republicans.”
Exploit the particular weaknesses of the Republican presidential nominee.
Ensure that demographics is destiny.
Control the political discourse.
Set the stage for future progressive actions.
Leave something behind.
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6. Structure of Combined Campaign
527 BOARD OF DIRECTORS
501 (C)(4) BOARD OF DIRECTORS
AMERICA VOTES BOARD
President
Executive Director
President
National Table
Fundraising Director
State Tables
Dep Director for Admin, Legal and Compliance
Campaign Manager, ED of Message and Media
Executive Director of Voter Mobilization
The Fund for America