Presentation is loading. Please wait.

Presentation is loading. Please wait.

Chiquita® Just Smile Family Photo Contest

Similar presentations


Presentation on theme: "Chiquita® Just Smile Family Photo Contest"— Presentation transcript:

1 Chiquita® Just Smile Family Photo Contest
Objectives: To foster brand loyalty and strengthen and showcase its relationship with Disney by creating a promotion that brings Chiquita and Disney Parks together to create a fun and memorable story for families and retailers.  Mechanics: Consumers completed the registration form and uploaded a photo that shows your Chiquita smile (by featuring a Chiquita banana sticker or Chiquita banana branded item that can be added during the entry process) Photo needed to correspond with one of the specified Disney themes listed on the contest site. Entries were moderated and posted in an online gallery for public viewing and voting. The Entry with the most valid votes at the end of each Voting Period was deemed a First Prize winner The 7 confirmed First Prize winners’ entries and the top 20 Entries with the next highest number of valid votes per Entry Period were judged on criteria set forth in the rules to determine the Grand Prize Winner. Prizes: (7) First Prizes (one per Entry Period): A Chiquita/Disney swag bag. One Grand Prize winner: A 5-day/4-night vacation for six (6) people to Walt Disney World® Resort including air and ground transfers, resort accommodations, Park Hopper® passes and additional Disney VIP experiences and merchandise. DJA Handled: Promotion Administration, technical development and hosting, winner notification and prize fulfillment and travel coordination 23


Download ppt "Chiquita® Just Smile Family Photo Contest"

Similar presentations


Ads by Google