1. MANAGING SPORT EVENTS T. Christopher Greenwell,
PRESENTATION PACKAGE
T. Christopher Greenwell,
Leigh Ann Danzey-Bussell, and David J. Shonk
Prepared by T. Christopher Greenwell
HUMAN
KINETICS

2. Contents C O N T E N T S Chapter 1
Understanding the Sport Event Industry
Chapter 2
Event Conceptualization
Chapter 3
Event Bidding
Chapter 4
Event Staffing
Chapter 5
Event Budgeting
Chapter 6
Event Sponsorship
Chapter 7
Event Marketing
Chapter 8
Media Promotion and Relations
Chapter 9
Contract Considerations
Chapter 10
Risk Management and Negligence
Chapter 11
Event Services and Logistics
Chapter 12
Event-Day Management
Chapter 13
Postevent Details and Evaluation
Contents