1. Contenidos Locales Collaborative Digital Archive of Cultural Heritage
Contenidos Locales, or Local Content
Collaborative Digital Archive of Cultural Heritage

2. I am Alberto Gil National Coordinator, BiblioRedes Program
Hello!
I am Alberto Gil
National Coordinator, BiblioRedes Program

3. A free digital service created by the BiblioRedes Program, constructed as a dynamic archive of local identity and culture, which operates through the creation and promotion of digital content created and shared by the inhabitants of each territory, principally through their local public libraries.

4. Contar la historia de BiblioRedes.
The context back in 2001:
76% of the libraries in Chile are municipal libraries.
10% have independent public libraries.
There’s a high level of diversity in their development, size and infrastructure of the different libraries.
The infrastructure of the Internet in the region (Latin America), represents only 1.6% of the total worldwide, with barely 2% of the inhabitants of Latin American and the Caribbean using the Internet, as opposed to 40% in the US and 36% in Canada.

5. General logic of the BiblioRedes Project (2001)
New technological infrastructure installed in public libraries
Use of Internet content
Generation of new
Internet content
Building new relationships with public libraries
Start
Local Cultural
Change
End
Widening remote
Human
Interactions
Spaces
Creation of capable, innovative and highly motivated
training team
The idea of Local Content (Contenidos Locales) was present in the original project called, “Network of Public Libraries for the new Millennium,” now known as BiblioRedes. At that time, in 2001, only 3% of content online was in Spanish.
Developing dynamic local leadership capabilities
Continuous monitoriong and evaluation of impact

6. Road to Contenidos Locales
BiblioRedes: Provide access, training and the creation of digital content in Spanish.
From local to global: A virtual community centered around Heritage, pushed forward and driven by the public libraries.
Recognition of the local identity: Interpretation, registry, digital translation and promotion.
Contar la génesis y las etapas de Contenidos Locales.

8. Heritage in the first-person…
A significant characteristic of Local Content is that each content reflects the perspective of its author.
“Simplemente Llay Llay en fotografías” por Luis Martínez en Contenidos Locales.

9. Enterprises with Identity
Themes
Architecture
Objects
Archeology
Festivities
Traditions
Memory
Original Peoples
Ecology and landscape
Visual Arts
Crafts
Music
Literature
Enterprises with Identity
Social Organizations
There are currently 14 thematic categories ranging from material heritage to the immaterial heritage of memory, including various elements related to the arts and culture.

10. Cultural Practitioners
Themes
Trades and knowledge
Oral tradition
Recipes
Traditional medicine
Cultural Practitioners
Myths and legends
Traditions
From each of the thematic categories we can peel off a number of associated themes. For example, under Traditions we can find these additional themes.

12. Multiple formats for the digital archive
Blog - website
Image Gallery
Video
Podcast
Digital Magazine
Facebook Page

14. ¿Who contributes to Contenidos Locales?
Public Libraries and their users
Virtual Users
Contenidos Locales
Contenidos Locales (Local Content) has two sets of users which contribute directly to the generation of digital content. On one side are the public libraries and their users, which are part of Chile’s National Public Library System. On the other side are virtual users (Internet visitors), who may or may not associate themselves with a library. The principal channel to reach these users is through social media.

15. Public Libraries and their users
Contenidos Locales
Virtual
users
Each user is invited to discover and investigate, to register and promote their own content.

17. Connecting Chile, with itself…

18. And with the world

20. Local Content submissions
6,218
Local Content submissions
through January 2016

21. 72,916 visits
2015
62,388 users
2015

22. Thanks!
Follow us!
@cclocales
/contenidoslocales

23. Thanks! Any questions? You can write us!
Natalia Uribe
Antonia Girardi