1. Campaign for MDM Syndicate - 5

2. Contd… MDM  Amount -- Rs. 90,000 crores/- Cooks -- 23,00,000
Millions of Children
Huge Programme
But Very Little Community involvement ownership A “Govt.” Scheme !

3. Contd… Its linked with MDM is Not  Just a School Meal Programme
Just a Nutritional Programme
Its linked with
Education
Culture
Equality & Equity
Health & Hygiene

4. So, how do we Transform MDM into a people’s movement
Make all the linkage clear and transparent
Hence mass campaign for MDM

5. What kind of campaign Campaign Messages
Campaign structures and formats
National level State/District LevelVillage Level -School level

6. Some possibilities MDM festival
Explaining the larger concept to the community
MDM Kalajathas
Using folk and art forms to show the linkage between MDM
Different aspect of life
 MDM Ambassadors / Nanis /Groups

7. Contd…
Massive MDM training / Oriental program for Cooks, Admin, Teachers, LSG, SMC, Parents etc..
Module & Models for creative user of MDM as Curricular/ Co-curricular instrument.
MDM Jansabhas for Explaining MDM delivery structure.

8. Contd… Use of local culture in MDM (festival, Cuisine Expertise).
Use of ICT to speed MDM messages
MDM celebration
Birthday of children
Visit by important people
Special Days like
Nutrition day
Environment day
Science Day

9. Contd… Developing linkage with Local farmers Kitchen garden
School Garden
PHCS
Agriculture /Home Science Collage etc.
School health

10. Thank you……