1. Kissan since 1994
Introduction

2. History
Introduced primarily for British settlers in India, Kissan has been present in India since The UB group, under the Late Vittal Malya then, acquired Kissan from Mitchell bros in the year However, in 1993, Hindustan Unilever Limited took it over from the UB group.

3. KISSAN’S SUSTAINABILITY PROGRAMME
Kissan is not just about jams, ketchups and squashes, but they also play a vital role in the growth of raw materials, and to help small farmers. HUL was the lead company and the first to implement a WEF led Public Private Partnership (PPP) in Maharashtra, for farm gate sourcing of sustainable tomatoes from small holder farmers for the reputed brand. With HUL taking the lead, the project was rolled out in Nasik district & Kissan successfully partnered with small holder farmers, tomato paste processor, Maharashtra government and the agri-input supply companies. Tomato paste sourced from this initiative is now being used in Kissan’s Ketchups.

4. HOW DID KISSAN ACHIEVE THIS?
In order to build on the credentials of being natural and real, Kissanpur was born. The root philosophy was to give users a chance to fall in love with nature and experience it first- hand. This simple thought turned kids into farmers; urging them to get their hands dirty in soil and grow their own tomatoes. With tomato seeds packed neatly inside the caps of Kissan bottles, Kissan brought kids and moms to not just enjoy growing the plant together, but also take part in many activities. Digitally driven, all activities and picture submissions are directed to the website – The strategy of Kissanpur is three fold – to inspire, to engage and to reward. This campaign has been a phenomenal success in the past and has unlocked growth for Kissan, making it the biggest selling brand in its category.

5. Thank You