1. Blossom Tea
Growing Greatness

2. Why Tea?
Tea has antioxidants that can help lower cholesterol and blood pressure
Less caffeine than energy drinks or coffee
Provides long-lasting energy
Contains amino acid L-theanine, boosting memory retention, improved brain function
More tea = less stress
Helps with weight loss and living longer

3. 4 out of 5 consumers drink tea. Most are millennials
Tea Market Trends
The highest concentration of tea drinkers exist in the Northeast and South Regions of the USA
4 out of 5 consumers drink tea. Most are millennials
Iced tea is 85% of tea consumed in America.
Ready to Drink Tea sales have doubled in the past 10 years
Biggest Increase in Tea Sales = Ready to Drink Teas (RTD Teas)
Soda and Carbonated drinks are dropping in sales, compared to a 3% increase in RTD’s

4. Leading RTD Tea Brands in USA
Arizona Tea leads the RTD tea industry with sales equating 667 million in 2014
The Lipton Pure Leaf sold over million on their RDT Teas that year

5. Major Competitors - Arizona Tea
#1 RTD Tea Brand in America
Product:
The brand has over 133 types of drinks, 25 of them are teas
Arizona Rx Energy is one of the few sports drink options available
Price:
$0.99 for all drinks
Place:
Founded out of a plant in Brooklyn, New York
Promotion
Website, social media
Partnership with famous athletes
news specials, low prices

6. Major Competitors – Lipton Pure Leaf
Partnership between Lipton Tea and Pepsi
Product:
9 different types of Tea, including diet and sugar free
Made with ground tea instead of tea powders or concentrates
Place:
4 manufacturing plants based in Nebraska for Pepsi Tea products
Price:
$1.58 (18.5 fl oz)
$2.30 (64 fl oz)
$9.00 (pack of 6)
Promotion:
TV interviews, news segments, commercials
Facebook accounts, website
Coupons, sales

7. Proposed Target Market
age range of years old
market to people who are proactive, engaged, and busy
People interested in organic foods and drinks
Separated into two categories, Outdoors and Creativity

8. Marketing Mix Price: Product: Promotion: Place: $1.00 (20 fl oz)
6 different types of Tea, including diet
Made with natural ingredients including green tea, citrus, mint
Place:
Website:
5 different manufacturing companies
Ship to 50 states and 60 countries
Promotion:
TV interviews, news segments, commercials
Website
Promotion at city/local events
Runs for charity
Help Cancer Awareness with donations
Partnership with Lizzy Walker, an endurance runner

9. Lets grow tomorrow, today
The Blossom Brand
Growing Greatness
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The Blossom Brand
Growing Greatness