1. Viewing Trends Overview
October 2016
Viewing Trends Overview

2. Total Viewing October 2016
Irish adults aged 15+ watched TV for an average of 3 hours and 19 minutes each day in October 2016.
89% (2hrs 58min) of this viewing was live with the other 11% (21 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
October 2016
Housekeepers with Children watched 3 hours 14 min of TV every day in October 2016
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
October 2016 V’s October 2015
Live
Time-Shift
PVR Ownership
Jan %
Jul %
PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and decreased slightly for yr olds.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland subscribing channels
October 2016
TAM Ireland subscribing channels reached 91% of housekeepers, 88% of housekeepers with kids, 86% of ABC1 adults and 85% of yr olds each week in October
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts October 2016
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Top 10 Advertisers October 2016 Based on 30” sec 000s, Individuals 4+1
PROCTER & GAMBLE IRELAND 2
BSKYB LTD 3
LOREAL 4
RECKITT BENCKISER 5
NATIONAL LOTTERY 6
ALDI STORES 7
DIAGEO 8
EIR 9
NESTLE 10
ROAD SAFETLY AUTHORITY
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National