1. Fundraising for your Reach Out and Read Program
October 20, 2017
Karin Mahony, MEd, MSW
Project Manager

4. Fundraising for your ROR programs
Health systems that self-fund
Axioms of fundraising
Language – shared goals
Opportunities: health systems
Opportunities: communities
Need for outcome measures/data

5. Health systems that fund books
Aspirus (Foundation)
Children’s Hospital of Wisconsin
Group Health Cooperative of South Central Wisconsin
Gundersen Health System (Foundation)

6. Health systems that fund books
Mayo Clinic Health System (Maybe?)
UW Health
Watertown Regional Medical Center

7. Two Axioms of Fundraising

8. First axiom of fundraising
The number one reason people do not donate money is:
No one asked them!

9. Second axiom of fundraising
If you ask for advice:
You may get money!

10. Karin’s third axiom Relationships!!
As in success in developing a well-functioning care team
As in the success of a clinician in joining with a patient to impact health
The secret is:
Relationships!!

11. with a potential funder to achieve mutually shared goals
Karin’s fourth axiom
You already have the skills!
Learn to readjust skills to another goal
Instead of joining with a patient to achieve health/life goals, you are joining
with a potential funder to achieve mutually shared goals

12. The language of shared goals

13. Shared goals
Empowering parents as their child’s first (and most important) teacher
Supporting children in achieving their best potential
Working towards improved kindergarten readiness

14. Shared goals
Impacting poverty through an early intervention/prevention program
Improving long-term health of the community
Increased collaboration within community

15. Shared goals Economic case
Return on investment of funds directed at early childhood
Addressing the future trained worker shortage by promoting literacy development now
Assistance of parents with literacy challenges assists with current work force

16. Hospital/clinic system opportunities

17. Hospital/clinic system opportunities
Community benefits (501c3 Hospitals)
Hospital or system foundation
Development department
Marketing department
Community outreach department
Population health
Clinic budget

18. Hospital/clinic system opportunities
Develop relationships
Ask for a meeting - 30 minutes
Coffee, even?

19. Hospital/clinic system opportunities
Develop relationships
You want to be able to share/explain:
Elevator speech
What is ROR
Why your clinic does this
What difference does it make to the families you serve?

20. Elevator speech
Mission: Reach Out and Read gives children a foundation for success by incorporating books into pediatric care and encouraging families to read aloud together
Elevator speech: Our medical providers prescribe books and encourage parents to read aloud with their infants and toddlers

21. What is Reach Out and Read
Early literacy promotion program:
Our clinicians encourage parents to talk, sing and play with their babies, starting at birth.
Books are added at the 6 month visit Our clinicians use the book to assess the child’s development, family dynamics, and teach parents how to engage with their infants and squirrelly toddlers

22. Why does your clinic do this?
Our clinicians and staff understand:
The first five years of a child’s life offer a critical window for brain development
Success in school and life starts in infancy by empowering parents in supporting their child’s development

23. Why does your clinic do this?
“We love to see the smile on a child’s face when they receive a book”
Our ROR program brings joy to our clinic families and to our staff

24. What difference does ROR make
Possibility of changing the trajectory of a child’s life (Dipesh story)

25. What sets ROR apart from other programs that give books?
We are a parent empowerment program that uses books to teach parents how to engage with their infants and toddlers

26. Community opportunities

27. Community opportunities
Service clubs Lions Rotary Kiwanis

28. Community opportunities
United Ways Dane County Fox Cities Greater Chippewa Valley Manitowoc County Wood County

29. Community opportunities
Wisconsin Public Library System
Library Services and Technology Act (LSTA) Five-Year Plan
Goal 4: Develop public and private partnerships with other agencies and community-based organizations
Have two library system directors with us here today: Becky Petersen, Director of Manitowoc-Calumet Library System & Steve Ohs, Director of Lakeshores Library System

30. Community opportunities
LSTA funding launched ROR programs:
Southwest Wisconsin Library System
2 clinics in Mineral Point
Manitowoc-Calumet Library System
2 clinics in Manitowoc
1 clinic in application in Calumet

31. Community opportunities
Local stores
Walmart Community Grant Program
Not-for-profit
$250 - $2,500
Apply by 12/31/17

32. Community opportunities
Local banks
Community Reinvestment Act
Google “bank name” & charitable giving

33. Community opportunities
Natural education partners:
Local literacy councils
Taylor County Literacy Council
Local school system
Kenosha Area School District
Pamela Shield is here with us today. She orders the books for the Aspirus

34. Community opportunities
Less obvious partners: Local chamber of commerce Local business leaders Local philanthropists
Pamela Shield is here with us today. She orders the books for the Aspirus

35. House party: education & fundraising
Other opportunities
Annual appeal letter
House party: education & fundraising
Craft fairs
Auctions
Bowling event

36. Grant/proposal writing
Reach Out and Read National Center website - mine for language: Evidence-based program model National research studies (>15)

37. Grant/proposal writing
Reach Out and Read Wisconsin website, for more state specific information
Map of programs
Fundraising information
Program quality
What information would be useful?

38. Grant/proposal writing
myROR.org-“ROR DOCUMENT LIBRARY”
Sample grants

39. Evidence base: Key findings
Parents are 2.5 times more likely to read with their children
Families are 2.5 times more likely to enjoy reading together or have books in the home.
Children’s pre-school language development is improved by 3-6 months

40. Outcome/results/data
Use your quality assurance data
Quality classification
Clinician training rates
Book distribution rates

41. Outcome/results/data
Poverty impact data
State population data and ROR impact
County population data and clinic impact
2015 WI 4th grade reading data

42. Outcome/results/data
Parent Literacy-Orientation Surveys
Newer clinics
Pre and post program launch data
Long-standing clinics
Quality control

44. Karin Mahony, MEd, MSW kmahony@chw.org
Questions and thank you
Karin Mahony, MEd, MSW
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