1. Rob Gleasure R.Gleasure@ucc.ie www.robgleasure.com
IS3320 Developing and Using Management Information Systems Lecture 1: Introduction to IS3320
Rob Gleasure

2. IS3320 Today’s session Housekeeping Discussion of IT doesn’t matter
IT and traditional business
IT and digital business

3. IS3320 Contact me at Ext 2503 Room 2.112 R.Gleasure@ucc.ie
Website for this course

4. IS3320 Lecture times 16.00-17.00, Monday (Boole 1)
, Thursday (GG LT)
Lab times (start biweekly as of the week of the 19th September)
, Friday (ORB B.05) Or
, Friday (ORB B.05)
No class this Thursday – take your time, get settled in, come back to me with any questions

5. IS3320 Module content Types of information systems;
The IS development project and its management; 
Principles of business process analysis and related basic modelling techniques (process and data); 
The role of requirements and related issues; 
The importance of the User Interface; 
Quality Assurance: testing, usability, and maintenance; 
Documentation, deployment and operations; 
Connectivity and enabling technologies; 
Key issues of Enterprise-wide systems; 

6. IS3320
Learning objective
Appreciate the importance of data and information for organizations and the use of information in society in a historical and cultural context.
Define the main ideas behind modern information systems and discuss the importance of IS in the context of the system development and implementation process.
Consider the roles of various stakeholders in the IS lifecycle.
Analyse business processes with the intent to describe information needs and use.
Discuss the differences between the main approaches to systems development.
Apply principles and key methods used in analysing user requirements.
Construct use case models to analyse requirements and user roles.
Explain sound user interface design guidelines in the context of system usability.
Utilize techniques and tools related to project management and feasibility analysis.

7. What does that actually mean…?
IS3320 is about learning and refining your skills in developing and using information systems, as much as your knowledge
How to look for problems/opportunities
How to explore-by-design
How to lay out and compare new and existing systems
How to manage the process of design and re-design
IS3321 builds on these skills by expanding your knowledge of new and emerging ways of doing business, particularly those that concerned with ‘crowds’ and the ‘semantic web’

8. What does that actually mean…?
Or more specifically (subject to change based on feedback, opportune guest speakers, etc.)
Week 1: introduction
Week 2: trends in IT-based markets
Week 3: blue ocean thinking
Week 4: design thinking
Week 5: introducing innovations
Week 6: use cases and scenarios
Week 7-8: flow charts/business process modelling
Week 9: data-flow diagrams
Week 10: project management
Week 11: usability, user experience and testing
Week 12: revision

9. IS3320 learning objectives
Trends and patterns
Key terms and concepts
Techniques and tools
Abstract ideas and approaches
Exemplar
cases
Scenarios and simulations
Real-world instances
Prescriptive implications
Practical assignments
Innovative
outliers
Real-world problem-solving
Personal
experiences

10. IS3320 Course Assessment Continuous assessment (report): 30 marks
Exam: 70 marks

11. Does IT Really Matter?
Nicholas Carr wrote a famous article for Harvard Business Review in 2003 entitled ‘IT doesn’t matter’
In it, he argued
For most companies, IT is a utility, similar to electricity and water
IT Innovators may benefit for a short period, but imitation limits the value of these benefits
Companies can get caught up with ‘too much of a good thing’ and get distracted from their core value proposition
The majority of companies should move from ‘offence to defence’ when it comes to IT investment
The majority of companies should focus on vulnerabilities, not new value creation

12. IT and traditional business
Traditional business typically models a supply chain as follows
Image from

13. IT and traditional business
IT plays a number of roles in managing this supply chain
Image from

14. IT and digital business
New businesses are emerging every year that offer entirely digital products or services
These digital businesses aren’t so easily mapped as a supply-chain
E.g. Uber
What resources do they have to manage?
What processing of these resources takes place?
Who’s their consumer and who’s their customer?
What about Facebook, Twitter, Instagram, WhatsApp, etc.?
Should we treat these the same as Dell or Ryanair? Are you sure?

15. IS3320 Some things to note Ask questions Help each other
Make use of the Internet
Use search engines (e.g. google) to find information on things you want to know more about
If you see cases or interesting stories you think we should talk about in lectures, me

16. Before you go
Re-read ‘IT Doesn’t Matter’ before next class