1. C O F A N B S U Y M E L I T R

2. There are an awful lot of them

3. Three out of four are now streaming
Rest
Music Streamers

5. The number of paying customers is recovering
+5%

6. $119 Per capita ANNUAL spend on “Recorded Music”:
1999 Estimate; Inflation Adjusted
Population 13+; revenue from RIAA
$119
FRAGILE RECOVERY

7. Per capita ANNUAL spend on CDs, DDLs, Vinyl & Interactive Subscriptions
US Internet Population 13+
$24
$1,092
$300
$43
$60 live...Complements

8. FRAGILE RECOVERY

9. +150%
26 Million US

10. +150%
26 Million US
58M January M June

11. How does paid streaming go from 26M (US) to 100M???
Internet Population 13+: 240M
80% Stream
2 Users Per Account

12. Nearly 60% of Free Streamers use a free service exclusively
Ave month..155 stream hour or more. Pract all use a free service. 65 used a paid (free, shared, self pay- closer to 30).
About 90 are free only. Diff between paid and free tends to be age, incone, but it’s more...subscription ethos...Netflix, hulu, showtime prem cable, newspaper, gaming. They get the value of subs.
Average Monthly Usage (Listening); Stream 1+ Hours: 2016
(Internet Population 13+)

13. What are the main reason(s) you have not paid to subscribe?
Economic, demographic, psychgrapic, and marketing too
Among non-subscribers (on demand or online radio streaming service)

15. What are the main reason(s) you have paid to subscribe?
No ads
Done
Among non-subscribers (on demand or online radio streaming service)

16. 44% $100K + Income
24% Hispanic
55% Male

17. 20% of the Internet Population
GEN Z may be the most music engaged generation ever
44M aged 13-22
20% of the Internet Population
Shazam
Spotify
Apple Music
VEVO
DL app for free music
“Pirate/Share”
Use Free or Paid On Demand
Pay for On Demand Subscription
Buy artist merch
DL other apps (games)
Spend more time than others on music
Invest time to discover music
Do research on artists
Sharing recommendations
Have music everywhere I go
A lot of new music I want to buy
Use music apps most often on phone
The new Woodstock generation
Premium Headphones
Wireless/Bluetooth Speakers
Sonos
PAD’s

18. Music listeners value user experience over most other features

19. AM/FM dominates in the car...

20. Among paid streamers, passed the tipping point

21. 3 of 4 interested in streaming in car; integration, voice, wi-fi all lubricants

22. Because I am using a Personal Assistant Device, I am
Because I am using a Personal Assistant Device, I am...(agree to doing more)
11%

23. THANK YOU