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New Product Preview Format Shoulder Bag Series

Published byStanley Spencer Modified over 6 years ago

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Presentation on theme: "New Product Preview Format Shoulder Bag Series"— Presentation transcript:

1

2 New Product Preview Format Shoulder Bag Series

3 SEGMENTATION STRATEGY
PROFESSIONAL ENTHUSIAST Organization Function Security CONSUMER

4 Positioning Strategy Shoulder Bags Price Pro Enthusiast Consumer
Refresh fall 2013 Enthusiast Discontinue in 2013 Apex Nova Rezo Fall 13 Add Black Coloway NEW Spring 13 Format Series- CE Only Consumer Event Msgr Adventura Edit Price

5 Format Series Lightweight, contemporary, multi-device shoulder bag series provides essential protection and accessible organization purpose built for today’s imaging gear

6 Product Positioning Target Demographics: Consumer Photographers
Gender: 50% male / 50% female Age: 34-55 Positioning: Lightweight, contemporary, multi-device shoulder bag series provides essential protection and accessible organization purpose built for today’s imaging gear Target Channels: Consumer Electronics Mass Retails Product to be sold through CE/ Mass channels only Edit/ Adventura remains available for all other channels Colors: Black Segmentation: Location Studio $19.99, $20.99, $24.99, $29.99, $39.99 Price: MAP (USD)

7 3 Key Selling Points Protective, multi-device design
Protective padding with adjustable dividers to fit a wide variety of photo and video gear; weather-resistant fabric and durable YKK zippers provide superior protection Accessible storage Convenient access to gear and accessory storage all at the same point on bag Streamlined design Lightweight with a contemporary profile that features soft edges, minimal lines and smooth materials

8 Other Key Features Grab Handle Offers an extra carrying option
Detachable shoulder strap Adjustable strap offers a custom fit over shoulder or across body (padded strap on Format 160 only) Key ring (on Format 160 and 140 only) Provides convenient storage in outside zippered pocket Belt loop (on Format 100 only) Offers an extra carrying option on a belt or strap

9 Why Format Series? Hardware – show how Format fits CSC
Camcorders all smaller, CSC market is growing Modern look to the wall includes color accent More gender diverse bag Growing female demographic – appealing to female demographic CSC’s are being marketed to female “memory keeper”

10 Suggested Gear Configurations
Format Series Suggested Gear Configurations Format 100 HOZ or CSC with attached kit lens Format 110 CSC with attached kit lens + pancake lens, or camcorder Format 120 Small Standard DSLR with attached kit lens, complete CSC kit, or camcorder Format 140 Standard DSLR with kit lens + lens Format 160 Standard DSLR with kit lens + 2 lenses Sony NEX 5 with attached 18-55 Nikon 1 V1 with attached mm or Sony NEX 7 with attached mm D3200 with attached or Canon T3I with attached Nikon D5100 with attached or Canon Rebel T3I with attached Nikon attached , , 50 prime or Canon 7D + attached , Such as: or or or Canon Powershot SX40 Canon Powershot SX40 + accsys + accessories Nikon 1 V1 with attached mm or Sony NEX 7 with attached mm Such as: or Sony DCRSX85 + accsys Adventura UZ Edit 100 Replacement Fits Edit 110 Adventura 120 Rezo 110/ 120 Adventura 140 Rezo 140 Adventura 170 Rezo 170

11 Format Series Packaging
WW packaging in new format (small size no insert)

12 Packing & Merchandising
Format Series Packing & Merchandising Format 100 Format 110 Format 120 18 cm 18.5 cm 26 cm 18 cm’s 21 cm’s Format 140 Format 160 17 cm’s 17 cm’s 28 cm 31 cm 21 cm’s 26 cm’s

13 Format Series Marketing Support Print Materials:
Hardware fit chart focusing on today’s hardware Sell sheets Online: Product Videos Search engine optimized product pages Included in Bagfinder Tool Imagery: Robust photo shoot with multiple hardware shots Imagery available for web will focus on hardware fits Promotions Consider contests with associates to learn the product Sales Associate Training 1 Page POS Overview/Hardware fit chart

14 Format Series Product Dimensions
Format 100 Interior (cm): 13.5w x 9d x 8h Exterior (cm): 15.5w x 12d x 11.5h Weight: 0.2lb/0.1kg Format 110 Interior (cm): 17.5w x 9d x 8h Exterior (cm): 19w x 11.5d x 12h Weight: 0.4lb/0.2kg Format 120 Interior (cm): 13w x 9d x 14.5h Exterior (cm): 16w x 13d x 19h Weight: 0.4lb/0.2kg Format 140 Interior (cm): 16w x 9d x 16.5h Exterior (cm): 19w x 13d x 22h Weight: 0.7lb/0.3kg Format 160 Interior (cm): 21w x 12d x 19.5h Exterior (cm): 24w x 16d x 23h Weight: 0.7lb/0.3kg

15 Format Series Lightweight, contemporary, multi-device shoulder bag series provides essential protection and accessible organization purpose built for today’s imaging gear . KEY FEATURES Essential Protection for Multi-Devices Protective padding, weather resistant fabric, and YKK zippers provides essential protection Adjustable and move-able dividers for diverse fits of today’s imaging gear Accessible Organization Access to gear and accessory storage all at same point on bag Internal and external zippered pockets provide organization for small items Streamlined Bag Lightweight and contemporary with soft edges, minimal lines, and smooth materials Great bag to use on its own or to pack into another bag FITS 160: Standard DSLR with kit lens + 2 lenses 140: Standard DSLR with kit lens + lens 120: Small Standard DSLR with attached kit lens, complete CSC kit, or camcorder 110: CSC with attached kit lens + pancake lens, or camcorder 100: HOZ or CSC with attached kit lens PRICE 160: $39.95 140: $29.95 120: $24.95 110: $20.95 100: $19.95

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