1. What is a Business Plan? A plan for your business
Do it for yourself… not just for investors

2. Investors look for CAP
Clarity Ability Profitability – business case

3. Key decision making points for investors
Will this team deliver Is the need /opportunity real Is the market size large and can this venture scale Is there a Sustainable Competitive Advantage Are the assumptions practical

4. Team Name One line business description:
e.g. “We are an online music release platform for artistes to well or share their music’
City:
Stage: i.e. concept, post-pilot stage, growth stage
Contact Person:
id:
Mobile:

5. Overview of your business
Should answer the questions “Who will pay how much, to whom and for what”
What is your service/product/concept? i.e. what do you do? i.e. Concept
Whom is this service targeted at? i.e. your customers/consumers? i.e Who will pay
What is the business model? I.e. how much will they pay and to whom
What is the pain point you are addressing or what is the opportunity you are targeting? i.e. the need/value proposition

6. Team
Brief description of each team member with key points on what he/she brings to the team [e.g. someone could lead technology, someone could lead marketing, etc.]

7. Product / Service Differentiator
Highlight the uniqueness of your offering i.e. why would your users be excited about your offering?

8. What is the size of the opportunity
Potential
What markets are you addressing e.g. India, global, etc. – be specific for the 18 – 24 months horizon

9. Business model e.g. how do you plan to make money?
How are you going to make money
e.g. Our business model is to charge customers Rs____ per month for the service. Payment will be collected in advance for a quarter.
What price point and how does that translate into revenue

10. Implementation plan How do you intend to implement this concept?
Operations: procurement/supply chain/logistics/fulfillment, etc.
Marketing: how will you get customers
Org chart
Mention your key assumptions, and highlight if different than generally accepted numbers

11. Your goals Current achievements / status: In the next 3 – 6 months
In the next 12 – 18 months or 24 months
In the next 5 years
Indicate when you become profitable
Current achievements / status:

12. Competitive landscape
Who will you compete with? [current or in future]
Why would someone choose you over them?
Why do you have a chance to be a dominant player?

13. Funding objective How much do you need
What do you need the money for i.e. what will you achieve with this money, when do you see profitability
Also mention any fund raising history, if any

14. Matrices being tracked

15. Needs gaps
What areas do you need assistance on