1. Learning as a Service Business Plan Template
7/6/2018 8:52 AM
Learning as a Service Business Plan Template
<Insert Partner Name Here>
<Insert Date>
© Microsoft Corporation. All rights reserved.

2. Opportunity
Learning has been an integral part of the Technology industry and ecosystem. Having the right skills in the work force have influenced the growth of the IT services industry for the past few decades, fueling industry growth and the economy.
Microsoft Learning programs offering world-class curriculum and certification have been a key factor to availability of trained and skilled manpower driving technology deployment and adoption.
Learning styles have undergone a significant transformation. This is primarily driven due to ubiquitous connectivity and availability of devices with rich content and media capabilities.
Over time, demands on traditional Learning Platforms such as LMSs have increased:
Students have demanded more engaging video-based content on these platforms, consumable from their personal mobile devices.
Organizations and Educators have requested learning analytics to help better visualize their students’ progress and engagement.
Administrators have been pressured to educate more students with fewer resources by leveraging new learning platforms such as Massively Open Online Classes (MooCs).
At Microsoft, we are enabling our partners to help transform their businesses through a blend of Platform, Technology, and Curriculum to offer their customers whether individual or Enterprise / Institution a complete end-to-end connected Hybrid Cloud Learning Platform solution.
We have standardized on Open edx, an open-source learning platform with multiple capabilities and purposed the deployment framework on the Microsoft Cloud Platform Azure ™.
We have built modern learning content, which can be offered in Self-Paced, or MOOC based / Blended modalities. This rich portfolio of courses addresses various learner needs from conceptual, domain / job role specific content to deep technical skills with assessments to help develop the right skills applicable for new and emerging job-roles.
Microsoft would provide learners with credentials acknowledging their completion and skills acquisition through Certificates
Partners with a Cloud competency and the Learning option would now be able to offer “Learning As A Service” (LaaS) through the Open edX Platform on Azure™.
You would be able to provide Self-Paced / Blended Learning Solutions to individual / corporate learners
You would be able to provide Learning Services such as Labs, Mentoring, Learner Support etc.
You would be able to provide the solution to your customers purely as a SaaS solution or
Deploy it as a Cloud Solution for their customers as a System Integrator.

3. Instructions
Partners who wish to participate in Learning as a Service through Open edX on Azure, must work with their Microsoft Area Sales Manager on an annual business plan. This Plan will be reviewed by the Area Sales Manager and approval to participate is contingent on the following:
Evaluation Criteria
Microsoft Partner with Learning Competency/Learning Option
Technical Capability around Open edX on Azure
Anticipated Training Reach
Go to Market Strategy
Course Completion Certificate Sales Targets
Completing & Submitting the business plan:
Complete each slide based on the information requested on each slide
Graphics, data and appendices can be included
Review and submit to your Area Sales Manager by (Subject: LaaS Business Plan_<Partner Name>)
If approved, the partner will be instructed to sign the Terms & Conditions
The Partner will then reference Open edX on Azure setup and deployment guide
Business Plan Must Include:
Partner Profile
Executive Summary
Go to Market Strategy
Technical capability
Training reach target
Certificate target 3

4. 1) Partner Information General Information Legal Company Name:
Primary Contact Name/Title:
Primary Contact Phone Number:
Primary Contact
Physical Address (Street, Postal Code, City, Country)
Site Integration:
Company URL:
Open edX on Azure public URL:
Technical Contact Name:
Technical Contact Id:
OAUTH Client Id (*)
OAUTH Client Secret: (*)
System Integrator
Integrartor / Company Name
Integrator / Company Technical Contact
Integrator / Company Technical
Content Access**:
Microsoft Account e.g.
or live, hotmail account.
Microsoft IDs for
MS Certificates
Partner Organization Name ( as in Arvato)
Partner Organization Name & ID
Partner Location ID(s) (***)
Legal Confirmation (***)
Agreement signed (yes/no)
Agreement number (when signed)
* The information on how to atrieve the Oauth Client ID and Oauth Secret is described in the Parner Onboarding document which is attached. 
** This is the Account which will be provided permission to download courses from the Download Center
*** Please add all your location Ids here, which want to or are going to order the Microsoft Certificates of Completion at Arvato Courseware Marketplace
**** This information wll be added once the business plan is approved and the agreement is submtted and signed.

5. 2) Company Profile List Current MPN Competencies at Gold/Silver level:
Company Profile: (150 words or less)
Include the Mission statement of the company
Include your tenure in the program and or any relevant information on training capabilities
Include unique capabilities that differentiate you in the Market
Summary of your training strategy
List Current MPN Competencies at Gold/Silver level:
Are you currently enrolled in the Learning Option/Competency? Y/N
List the competency aligned to the Learning Option:
Use this box for your company profile

6. 3) LaaS Executive Summary
Please provide a high level summary of how you plan to leverage Learning as a Service through Open edX to grow you are training business.
Include relevant data on your current training business (current & planned)
Include a high level summary of your future business plans related to LaaS
Add additional slides if needed
KPI Dashboard (paste snapshot)
Quantity (#units)
MOC/ dMOC
MOC on Demand
MCP Exams
Past 12 months actuals
Next 12 month plans

7. 4) Training Reach & Certificate Targets
How many students do you expect to train in the next 12 months through your LaaS Business Initiative ?
For purposes of this plan, Q1 is the quarter of application plan is submitted Q1 Q2 Q3 Q4
Total (Annual)
Course Enrollment Goals
Example: 1000
Course Completion Goals
Example: 200
Microsoft Course Completion Certificate issued
Example: 150
Please provide any customer or market research that supports your projected reach:

8. 5) Go-to-Market Strategy
Please provide an overview of your Go-to-Market Strategy
Specify the audience you will be targeting for the LaaS offering & how will market your new offerings.
Specify the value added services you will offer (e.g. discussion group support, etc ) and your unique value differentiator
Include relevant data or graphics
Add additional slides if needed

9. 6) Technical Capability
Do you already have an active Azure subscription? Y/N
How do you plan to set up your Open edX instance?
Leverage existing dev-ops resources
Contract with a 3rd party <insert third party company>
Once established, how will you maintain and support your site?
Which Business Models would you be pursuing?
Running your own Learning Site for Individual and Corporate Learners
Providing the Learning Platform and Content as a SaaS (Software As A Service) offering on azure
Providing SI (System Integration) services to customers to implement a Learning Solution on Azure
What unique technical capabilities does your company have? Or what other information should Microsoft consider?