1. ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts
Himalaya Herbals
Abolee Hedao : A
Ananya Bhatnagar : A
Chitra Gulati : A
Jeetusri : A
Sonia Gupta : A
ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts

2. About company Established in the year 1930 by Mr. M. Manal
The company is always focused on developing safe, natural and innovative products
The company was awarded an ISO 9001:2000 certification in 2003
Headquarters in New Delhi with associate offices in Kolkata, Mumbai, Bangalore, Chennai

3. Major Competitors

4. SWOT Analysis

5. Continued…

6. Continued…

7. Target Audience

8. Geographic
Metro cities:-
Chennai
Kolkata
Mumbai
Delhi

9. Demography Age : 20-25 years
Life stage : students & working professionals
Income : – per month
Gender : Females

10. Psychographic Beauty conscious Aspire for complete skincare in
their hectic schedules
Demand for better quality in an affordable price

11. Sociographic
A woman has a very hectic schedule from working to studying to outing for these things a woman want her skin to be perfect smooth and glowing.
This product make them look more confident in her social circle from office to home to partying with friends or going out on a date .

12. Advertising budget planning
Media
Production
Execution
Creativity
promotions

13. Objectives and task method
Launch skincare products using company’s herbal
positioning
Creating awareness for the products
Increasing availability and accessibility of the products

14. Bottom-up approach We take this approach as this approach helps in:-
Scaling our customers and
revenues.
To get benefits at early
phases.
Top management
Middle Management
Lower level
Management

15. Media selected:
Medium- Television
Social media – Facebook and YouTube

16. Budget Activities Expenditures Television media Star plus Colors
Zee TV
Sony
Social media
Facebook
Youtube
Grand Total
3,00,000 95,000 1,50,000 1,00,000 1,70,000 2,00,000 10,15,000

17. Medium
Planning
Creativity
Production
Execution
Star Plus
70,000
80,000
90,000
60,000
Sony
20,000
30,000
40,000
10,000
Colors
15,000
Zee TV
50,000
YouTube
Facebook

18. Social Campaign : Facebook & you tube
Objective
To involve the target audience
To inform and aware audience regarding the product

19. Ways of promoting the page
Pop up ads
This will make the ad appear in the eye of viewers instantly.
Domain ads
This will make the ad appear on the right column.
Sponsored stories
Any story shared by the users can be seen here and if someone wants to know the whole story it will direct them to the page.
Offer ads
Various offers will be shown that are available on the product.
The above mentioned ads indirectly promote the page and engage multiple number of customers.

20. Landing of the page
A page has been created to take a quiz where participants need to enter the details

21. Questions for quiz
Participants answered multiple choice questions on Himalaya herbals moisturizer.

22. Closing page
Ending or closing page provides videos to further know about the content of the product.

23. Content page
They can see YouTube videos after the quiz ends about the skincare of participants.

24. Product recommendation
A personalized engagement was created. The Himalaya moisturizer has been recommended to the participants as per their skin type.

25. Creative Brief Client: Women. Type: moisturizer (cocoa butter &
Nourishing Body lotion)
Pack size: 100ml, 200ml, 400ml
Why are we advertising?
Through this advertisement we are trying to create a brand image, brand loyalty and we are trying to engage more and more consumer with the product.
Whom are we talking to?
We are broadly focusing on women mainly targeted at teenagers and working professionals.

26. Continued… What do they currently think?
Moisturizer just results in smoothening of their skins.
They damage their skin in one way or other as they contain chemicals.
What would we like them to think?
Moisturizer are not just for smoothening of skins, it also repair and nourish your skin as well as make it supple without giving in any damage to your skin as it is a herbal product.
It improves skin texture and boost’s the skin elasticity.

27. Continued… What is the single most persuasive idea we can convey?
As our tagline says “himalaya sabse aage”. Put yourself first . It tells women that it’s time to be comfortable in your skin.

28. Thank You