1. Computerized Entertainment and Classification Chapter 2!
October 3, 2013

2. Today’s Agenda:
Life Cycle of Entertainment
Tomorrow: Chapter 2 - Test

3. Chapter 2! Titles for each section:
What makes a Video Game?
Audio/Visual Effect
Experimental, Mainstream, Obsolete
History
The Television
Computer
What are Video Games?
Game Play
Graphic Display
User Interface
Digital Toy
Marketing Your Video Game
Demographic Segregation
Marketing Tools
Unique Selling Point

4. What makes a Video Game a Game?
Three main categories of Computer Software Entertainment:
Audio/visual effects
Video Game
Digital Toy

5. Audio/Visual Effect Audio  means something you hear.
Visual  means something you see.
Together, audio/visual effects are any entertainment that you can be seen and heard.
Examples:
Screen savers
Movies
Cut scenes
Presentations
This type of entertainment is simply enjoyed and
has no user interface.

6. We have:
Experimental Media
Mainstream
Media
Obsolete

7. Experimental New Innovative Few users Not very popular
Just becoming popular

8. Mainstream
Is the Norm!
Many users
What we use today

9. Obsolete
Was popular
Few users
Replaced by something better

10. Let’s take a look at our History!
How has technolgy been linked to media experimentation and becoming obsolete?
Let’s take a look at our History!

11. Ancient Times
Art! Was the NORM...it was popular...it was the Mainstream Media.
Examples:
Brilliant paintings
Sculptures
Architecture
Songs
Frescos

12. Ancient Times Greeks Introduced Theater! It was Experimental Media
Romans not use to Theater.
It was consider a fanciful activity
Little following
Not popular

13. Last Century Experimental Media was the invention of Motion pictures!
Had no sound
Short films
People dancing
Baseball players hitting a ball
Children dancing

14. Last Century Another experimental media is the RADIO!
Invented by individuals who wanted to talk to each other over distances.
Amateur radio operators built their own devices in their basement.
Very Expensive!

15. Radio became Mainstream!
As the cost of the technolgy for a Radio dropped people began to embrace the Radio!
People would gather around the family radio to listen to voice drama, rock and roll, Jazz sounds and lyrics, shows, plus much more.

16. The Television! Began to show up in homes in the 1940’s
Shows were black and white
Just one or two shows a day
Television was in the experimental stage!

17. Television Moving to Mainstream in the 1950’s
Rapidly becoming the preferred media of the day.
½ households in America has a TV set.
TV Shows:
Flash Gordon
Father Knows Best
Rin Tin Tin
Dragnet
Zorro
Wonderful World of Disney

18. Current Times – Today! Television is still Mainstream!
Moved from audio/visual entertainment to Interactive Entertainment Media!
Video Games!!!

19. Newer Technologies Is the computer! Was Experimental Technology
Few people using it
Very expensive
Not popular
Today  Mainstream!
You see a computer everywhere
Very, Very, Very Popular
Takes on many forms.

20. Computer Opens a world of: Movies Games Books Magazines Museum Art
Internet!
Plus much more....

21. What are Video Games?
Is an electronic software product that has all of the elements of a game.
It is played by combining a computer generated game evironment with a graphic display and a user interface.

22. What exactly is a game? An activity organized by rules.
With an objective, goal, or victory condition.
In a game environment that enables play or pretending.
Victory!
Rules
A Game?
Game Envirnment

23. Game Play
Is what the player experience during the game as a result of the core machanics and structure of the game.
Includes:
Set of challenges and obstacles
The action a player can take to avoid and overcome those challenges or obstacles.
Everything the player does and how the game is played.

24. Today’s Video Game Game play can exist in multiple gameplay modes.
Such as:
Multiplayer mode
Advanced mode
Easy mode
Quest mode
Online play mode
Changing characters with different skills

25. Graphic Display This is where the game is shown. It can be a:
Television
Computer Monitor
Hand-held device (Game-boy and/or cell phone)
Is a pinball machine a video game?

26. User Interface
Is any device used to input information from the player into the computer running the video game.
They are:
Game controllers (wireless, motion based controllers)
Keyboard
Mouse

27. Type of Games Games can be put into different catagories: Examples:
Action
Board/card/quiz
Educational
Fighting
Music/party
Puzzle
Role Playing
Shooter
Simulation
Sports
Stragtegy
Toy
Themes  are games that have similar characteristics

28. Digital Toy Does not meet the criteria of a game. Why?
Does not have a structured set of rules.
Has not objective or game play goal.
No challenge
No purpose for playing
No Victory condition
No points, no levels
No mission objectives

29. Marketing Your Video Game
October 3, 2013

30. Marketing Your Vido Game
Step 1: You need to know your Theme! Step 2: Need to identify your target market. Step 3: Unique Selling Point

31. Marketing Your Video Game
Each theme has a certain number of followers.
These are your customers!
People who purchase a game in a certain them are likely to purchase more games in the same theme.
Need to identify your target market!
Tarket market  is the segment of the population on which you will focus your attention and resources to attract a buyer.
These are your potential customers.

32. Demographic Segregation
Use of characteristics, such as:
Age
Income
Gender
Helps determine the most likely potential customer.

33. Marketing Tools
Are any device or action that draws attention to your product.
TV commercials
blast
Product website
Free Trials or demos
Brochures
Game packaging
Billboards
Computer Screen Savers
Demonstrations
Booths at trade shows

34. Unique Selling Point
Is simply what your product offers that other products do not.
It can also help target potential customers.