1. Food And Nutrition Network What does the product tell me? - The law and labels Richard Hyde Northumbria Law School richard.hyde@northumbria.ac.uk

2. Food And Nutrition Network Information requirements – why do they matter? Information requirements not labelling requirements Two goals – Consumer choice – Public health Free movement within the EU – allows companies to use a single design within all 27 countries.

3. Food And Nutrition Network Information requirements – when do they apply? Pre-packaged foods (so does not apply to restaurants, or to food sold loose) That are sold to the consumer (or are packages for sale to the consumer)

4. Food And Nutrition Network The evolution of a label

5. Food And Nutrition Network Designing a label Must not be misleading Must be accurate Must not make health claims, unless these can be scientifically verified Mandatory food information

6. Food And Nutrition Network Mandatory Food Information Name of Food Ingredient List Minimum Durability Storage FBO Allergy Notice Quantities Net weight Provenance Instructions for use Alcoholic Strength Nutrition Declaration Conspicuous Visible Legible Indelible Small Packages Specific Foods?

7. Food And Nutrition Network What’s on a label? Nutrition Declaration Ingredient List Storage Quantities Name of Food Net weight FBO Minimum Durability Instructions for use Allergy Notice

8. Food And Nutrition Network Nutrition Declaration (per 100g/ml) Energy Value Sugars Saturates Carbohydrates Protein Fats Salt Fibre Starch Polyols Mono- unsaturates and Poly-unsaturates Field of Vision Alternative: Nutrition per Portion

9. Food And Nutrition Network How much is a portion?

10. Food And Nutrition Network Vulnerable consumers and designing food packaging Visually impaired consumers Minimum height requirements (1.2mm) Consumers with reading difficulties Consumers with allergies Older consumers Child consumers This is the minimum size required.

11. Food And Nutrition Network Designing a Label RH Bolognese All natural goodness Reduces cholesterol

12. Food And Nutrition Network Mandatory Food Information Name of Food Ingredient List Minimum Durability Storage FBO Allergy Notice Quantities Net weight Provenance Instructions for use Alcoholic Strength Nutrition Declaration Conspicuous Visible Legible Indelible Small Packages Specific Foods?

13. Food And Nutrition Network Information outside the label Small packages Distance selling of food products.