1. Marketing Plan of Roots Research Pvt.Ltd
Presented by:
GROUP NO: 9
Anirudh Banga
Karan Suri
Pranav Kumar
Shubham Aggarwal

2. Jaipuria Institute of Management, Noida
Flow of Presentation
Where are we now?
Where we want to be?
How do we get there?
Did we reach there?
Jaipuria Institute of Management, Noida

3. Jaipuria Institute of Management, Noida

4. Jaipuria Institute of Management, Noida
About the company
Upcoming Market Research and Social Sector Company.
Mainly focussed at Research and Consulting activities.
The roster of the company includes 20 clients.
Dealing is done by the professionals with years of global experience.
Jaipuria Institute of Management, Noida

5. Jaipuria Institute of Management, Noida
Core Expertise
Social Sector Research
Large Scale Surveys
Mystery Audits
Market Research
Jaipuria Institute of Management, Noida

6. Jaipuria Institute of Management, Noida
Some of our Clients:
Jaipuria Institute of Management, Noida

7. Jaipuria Institute of Management, Noida
Competitors
Jaipuria Institute of Management, Noida

8. Jaipuria Institute of Management, Noida
S.W.O.T. ANALYSIS
Jaipuria Institute of Management, Noida

9. Jaipuria Institute of Management, Noida
STRENGTHS:
Experienced people from different industries and domains.
Senior Level Attention to every project.
Decision oriented in research reports.
Individualized attention to the clients’ need.
Ability to mobilize teams in North, West & South India.
WEAKNESSES:
The company operates on less profits.
Company cannot work on multiple projects at one time.
It’s a boutique research firm therefore it doesn’t work for the market share.
Work which is outsourced generates less revenue for the company.
Jaipuria Institute of Management, Noida

10. Jaipuria Institute of Management, Noida
OPPORTUNITIES:
Increase the area in which the company operates by opening some new offices.
The company can hire some new people so that they can work on multiple projects and earn some good profits.
Be Cost effective and result driven.
Globalization or International expansion with clients.
THREATS:
Intense competitors like IP SOS, RNB Research New Delhi, Tech Sci Research, GFK & RMS.
Client’s Data Leakage by some internal employee.
Not adhering to the timelines given to the clients may make them lose their clients.
Jaipuria Institute of Management, Noida

11. Jaipuria Institute of Management, Noida
Where we want to be??
Jaipuria Institute of Management, Noida

12. Jaipuria Institute of Management, Noida
Offer wide range of services
Increase in number of clients
Cost Efficient company
Find out the new places for expansion
Jaipuria Institute of Management, Noida

13. Segmentation, Targeting and Positioning:
Jaipuria Institute of Management, Noida

14. Jaipuria Institute of Management, Noida
SEGMENTATION
Company operates mainly in North India.
Our company mainly works with the organisations like colleges, Hospitals and government entities, B2B selling organisation.
As it is a research and consulting firm, therefore the market is an open market.
TARGETING
Organisations which are interested in research and consultation are the main targets.
Organisations which are interested in data samples and collection for example Himachal Government, Columbia Asia Hospital etc.
Start-ups and new ventures.
POSITIONING
Work efficient task force, accurate results makes our company trustworthy.
Jaipuria Institute of Management, Noida

15. Jaipuria Institute of Management, Noida
How Do We Get There??
Jaipuria Institute of Management, Noida

16. Pricing objectives & strategies
Our main pricing strategy is to be cost efficient.
Big market research firms costs around Lakhs per project. For Eg: IPSOS, RNB(New Delhi), RMS.
Our pricing for projects is 8-12 lakhs, which is way cheap in comparison to our competitors.
We aim at giving authentic research at low pricing.
Our team for every project consists of 6-8 people, which inturn helps us in reducing the cost.
Jaipuria Institute of Management, Noida

17. Potential Size of the Market
The leading research and consulting firm which operates globally is IPSOS with a market share of almost 58%.
RRPL is a boutique research firm and therefore it doesn’t work for any market share.
Considering the market for the business, the company estimates the potential size of the market to be 5,000-10,000 customers.
The potential market for the company are the organizations which have a budget of 8-12 lakhs.
Jaipuria Institute of Management, Noida

18. Jaipuria Institute of Management, Noida
Technology
Competition Analysis
Political Consultancy
Expansion in Rural Areas and Big Budget Project
Pricing Strategies
Jaipuria Institute of Management, Noida

19. Jaipuria Institute of Management, Noida
Technology
Need to change their Research Methodology
Use of new technologies to improve efficiency and reduce cost.
Big Data
Mobile Technologies
Need to train employees on how to use technology.
Helps to reduce cost.
Able to easily capture recent trends.
Jaipuria Institute of Management, Noida

20. Jaipuria Institute of Management, Noida
Competition Analysis
Content Management
Use of third party information
Seed your company with credible talent
Brand Messaging
Jaipuria Institute of Management, Noida

21. Political Consultancy
Political consultancy firms may rake in neat Rs cr.
Political consulting firms help to manage the campaign and election strategies of candidates
Training opportunities also available in Political Consultancy
Jaipuria Institute of Management, Noida

22. Jaipuria Institute of Management, Noida
Focus on Rural Areas
Rural Market
With FMCG, manufacturing and financial inclusion, it is now a great growth for company to enter into financial inclusion.
Big Budget Projects
Every firm wants growth, with 4 years coming to an end, can bid for big govt. Projects.
Jaipuria Institute of Management, Noida

23. Jaipuria Institute of Management, Noida
Forecast of Sales
Roots Research Pvt. Ltd has recently collaborated with three international organizations for the projects.
Collaborating with universities for the projects.
Estimated number of clients to be under the tag are
Target of Rs. 5 Crore revenue by March-2017.
Jaipuria Institute of Management, Noida

24. Jaipuria Institute of Management, Noida
Did We Reach There??
Jaipuria Institute of Management, Noida

25. Jaipuria Institute of Management, Noida
Some New Clients
Jaipuria Institute of Management, Noida

26. Jaipuria Institute of Management, Noida
Suggestions:
Roots Research Pvt. Ltd. should expand its market in rural areas.
They should start doing street intercepts and shopping mall intercepts.
Should also increase their team and no. of offices.
R.R.P.L should work upon their way of marketing their brand.
Jaipuria Institute of Management, Noida

27. Jaipuria Institute of Management, Noida