1. District Membership Seminar
Thursday
September 28, 2017
Service Above Self

2. Your Presenter District Responsibilities
Past District Governor
2018 PETS Chair
Co-chair Short Term Youth Exchange Program to Japan
Co-chair RYLA
Foundation Committee
Finance Committee
District Webmaster
District Database Manager
RLI – Faculty and Site Coordinator
Madison Club Responsibilities
Membership Secretary
Webmaster
EBulletin Editor
Scholarship Committee Chair
Board Member
Committee member x 3
Barry Kroll
Personal
27 year Rotarian
Retired – YMCA CEO
Wine Maker - Gourmet Cook
Techo Geek

3. Rotary by the Numbers July 1, 2017 Rotarians (1,234,491)
Clubs (35,214)
Districts (535)
Zones (34) RI
July 1, 2017

4. Where is Rotary Growing/Decreasing Around the Globe4
Where is Rotary Growing/Decreasing Around the Globe
1,234,491
As of 30 June, 2014 Rotary had million members world wide.
This graphic serves as a reminder that we have mixed results for membership. Based on 10 year trends, you can see in this map how membership has changed.
Membership in certain parts of the Rotary world has increased. In other parts of the Rotary world, membership has stopped growing and even some clubs are losing members entirely. 4 4 4

5. Membership Statistics

6. Rotary’s great challenge
Membership
Recruiting good members
Properly orienting new members
Keeping members engaged and involved
Membership development must be the highest priorities for every Rotary Club.

7. Rotary’s great challenge
Energy
Enthusiasm
Commitment
Membership Plan
Inspired Leadership
Membership development must be the highest priorities for every Rotary Club.

8. What is Rotary? (Michael Angelo Caruso)

9. Who’s Job is it to Bring in Members to your Rotary Club?

10. “Membership is Everyone’s Job”
Now I want to introduce a process that fits in the Identification Step of Retention is Key. It is a process that will recruit new members in multiples. Membership is Everyone’s Job.
This process has been used in our district since Lets look at some results.
“Membership is Everyone’s Job”

11. Chief Engagement Officer
Who in your Club has the primary responsibility for membership development?
Club President / CEO
Chief Engagement Officer

12. What is the single most important element of growing membership in your club?

13. What is the single most important element of growing membership in your club?
Being a Vibrant Club

14. Resources

15. Best Practices to Be A Vibrant Club
Long Range Plan – Where you club should be in 3 – 5 years
Set annual goal and get the buy in of the club, enter goals into Rotary Central
Hold club assemblies regularly
Communicate openly in you club
Prepare members for future roles to maintain smooth transition of leadership
Adapt your clubs bylaws to support the way your club works
Develop strong relationships within your club
Make sure all members are involved
Coach new and current members in leading
Deal with issues and problems constructively

16. Basics of a Successful Club.
Create positive club experience for all members
Flexibility, Flexibility, Flexibility
Have great meetings – have a structured meeting with agenda and speakers
Regular get togethers in addition to club meetings
Method to raise funds
Have local and international service projects
Understand and learn about Rotary – Assembly - RLI
Have a leadership development plan
Have a membership development plan
Strong online presence – website, social media
Strong public relations; newsletter, flyers, bulletin, press relations
Strong business and administrative operations

17. The Story of the Rotary Club of Madison
Strive toward achieving the basics of a successful club
In the last 5 years, new members averaged 6-7 people, people leaving 7-9, membership declined 15%
Last year the Club determined that Membership Development was the top priority for the club
In club has grown from 69 to 90 members
21 new member joined towards our goal of 25
2 members have departed – departed net 18 members
Membership is discussed at every club meeting
Every member has committed to be involved in membership development

18. The Story of the Rotary Club of Madison
Last year the Club
Enhanced online presence
Updates strategic plan and bylaws
Implemented a leadership development plan
Worked on getting people to better know one another
Implemented flexibility in member participation
Stopped measuring attendance but encouraged participation and involvement
Revamped Membership Development Committee
Enhanced “new member” mentor program
Sent 14 people to Rotary Leadership Institute
Updated all policies and procedures
Identified 300 member prospects

19. The Story of the Rotary Club of Madison
Last year the Club
Membership Committee identified 250 member prospect
Members identified an addition 75 member prospects
Every member selected/assigned 2 prospects, every member assigned to a team of 7/8 members supervised by membership committee member
Members trained on how to ask and recruit, role play, elevator speech – participate in RLI. Membership discussed at every club meeting
Club President – needs to be an SOB or HOB
New member orientation and assimilation including fireside chat, new member orientation, mentor program, red badge program, new member check list, RLI training, involvement
Great service projects
Regular Club assemblies
Technology training

20. The Story of the Rotary Club of Madison
This Year
Continue to work on basics of a successful club
Refine this year’s plan. What worked, what didn’t work, what could have been done better
Leadership development – Leadership Commitment
Focus on involvement of all members
Better understanding of Rotary
Rotary topic and club assembly every 6 weeks
Involvement of members beyond the club
Try new stuff
Reduced fee for younger members
Free trail – Introductory pricing
Satisfaction guaranteed
Couples membership
Online meetings

21. Club - Membership Development Plan

22. Questions?
Now that we’ve heard from our panelists, we want to hear from you. We will begin the question and answer section of the webinar shortly so now is a great time for you to start sending in your questions using the question pod.
We will not be able to answer all questions but we will try to answer as many as possible but remember that you can also share your ideas and ask questions on the Rotary website. We are now going to start answering some of the questions that have come in, but I would also like to remind you that you can keep this discussion going over at the membership best practices discussion group at Rotary.org -

23. ROTARY CHANGES US
AND WE CHANGE LIVES
Thank you
Service Above Self