1. EXTRAORDINARYCOLLECTION
Behind the scenes:
EXTRAORDINARYCOLLECTION
Million bottles, each with a unique design

3. AN EXTRAORDINARY COLLECTION
On shelves in Israel during July 2014
MOSAIC APPLICATI ON
from HP SmartStrea m Designer
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

4. EXTRAORDINARY COLLECTION
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

5. EXTRAORDINARY COLLECTION
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

6. 1.5 LITER BOTTLE LABELS HP Indigo WS6600 frame Printer: Sheler, Israel
EXTRAORDINARY COLLECTION
1.5
LITER BOTTLE LABELS
HP Indigo WS6600 frame
Printer: Sheler, Israel
Colors: 100% Digital; CMYKW+Coke Red
Substrate: Labels printed 100% digital on a BOPP
metallized substrate
Press: 3 x HP Indigo WS6600 Digital presses, running Production Pro IN300
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

7. 1.5L BOTTLES EXTRAORDINARY COLLECTION
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

8. LABELS FOR 0.5 LITER BOTTLES
EXTRAORDINARY COLLECTION
LABELS FOR 0.5 LITER BOTTLES
HP Indigo WS6600 frame
Printer: Sheler, Israel Press: HP Indigo WS6600
Colors: Reinsertion dynamic graphics in digital reverse print CMYKW
Substrate: BOPP metallized substrate
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

9. O.5L BOTTLES EXTRAORDINARY COLLECTION
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

10. SHRINK SLEEVES FOR 0.3 LITER BOTTLES
EXTRAORDINARY COLLECTION
SHRINK SLEEVES FOR 0.3 LITER BOTTLES
Printer: Sheler, Israel Press: HP Indigo WS6600 Digital Press Colors: CMYK
Substrate: PETG clear substrate
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

11. EXTRAORDINARY COLLECTION
© Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
EXTRAORDINARY COLLECTION

12. BILLBOAR DS ACROSS THE COUNTRY
EXTRAORDINARY COLLECTION
BILLBOAR DS ACROSS THE COUNTRY
Printed at HP Scitex customers in Israel

13. BAGS T-SHIRTS Printer: DST, Denmark
EXTRAORDINARY COLLECTION
BAGS
T-SHIRTS
Printer: DST, Denmark
Press: HP Indigo 5600 Digital Press Colors: CMYK
Substrate: On Semi Matt 100 micron polyester

14. EXTRAORDINARY COLLECTION
iPhope COVERS
Printer: Digital labels, Israel Press: HP Indigo WS6000 Colors: CMYK
Substrate: PP White
L&P DFE, with SmartStream Composer Lite

15. EXTRAORDINARY COLLECTION
STAGE
MINI SITE

16. Ad: https://www.youtube.com/watch?v=y5696rk8cZQ
EXTRAORDINARY COLLECTION
Ad:
Behind the scenes: