1. Seed to Start-up $20 to $20Million Sachin Duggal
You imagine the future. We Deliver it.

2. “Get Rich or die trying…” 50Cent

3. Trials and Tribulations Leadership traits My Story About SMX
Aims of this talk
About myself
What is a start-up?
Seed to Start-up
Double edged sword
How to grow from seed to start-up
How to get seed capital for a startup
Trials and Tribulations
Leadership traits
My Story
About SMX
Questions (Large portion of the talk)

4. Name : Sachin Duggal Born in London, 1983 Brief History Some awards
About myself
Name : Sachin Duggal
Born in London, 1983
Brief History
Barclays Bank
Deutsche Bank AG
Imperial College London (Information Systems Eng with Finance, Management and Mandarin)
SMX
Now Focus on Nivio
Some awards
BBC Asian Achiever of the Year
PriceWaterHouseCoopers Leader of Tomorrow
Economic Times of India – Global Indian
United Nations Youth Award
My trip in life : To make a difference. To build a global trillion dollar company

5. Innovation is the key to both
What is a start-up?
A start-up company is a company recently formed, usually until IPO or acquisition
Definition 2
Lower bootstrapping costs
High Risk
High Risk of investment
Scalable
Innovation is the key to both

6. Key steps for transition
Seed to Startup
Dream
Seed company
A concept – a thought
(Pre)Embryonic stage of a corporate growth cycle
Need to develop idea
Need to make a plan for the idea
Key steps for transition
Think Big
No-one wants to have high risk on a small company
Think it through
Make sure you can answer all the questions from the first 20 people you talk to about the idea
Class your product
Makes a big difference if idea/product/service is
Niche Specific
Global Product
Why has it not been done? What is the super trend that it is riding on or will ride on?

7. Key steps for Transition
Seed to Startup
Key steps for Transition
Create the pitch book for seed capital
Start with the conclusion
What is it in 3 lines
Why is this the best thing since sliced bread
How much money will it make
Detailed Concept
Market Research (if you have done some)
Perceived Risks
And the rest of the MBA jargon
Forget the fancy presentation –
Shows you are hiding something
Investors will invest in you for your idea and if you make money not how well you use PowerPoint
Market research
This needs money and sometimes you can’t do this before the first pitch
Very important
Need to check colours, fonts, logos, images, name, brand
Customer is king be it a business or consumer
No room for ego

8. How to get your first round of seed capital
Seed to Startup
How to get your first round of seed capital
Find a good investor (!)
Be humble, honest and straight in the pitch
Understand the character of your investor
Risk taker
Short snap decision (not likely to take months)
Highly intelligent
Wide knowledge, fast thinkers and deeply sceptical of guys taking THEIR money
Elevator pitch
Be the ultimate salesperson whilst keeping to the above
Create energy and excitement
Make sure they walk out thinking this idea is the next trillion dollar company

9. Balancing Cashflow and keeping control
Trials & Tribulations
Keep the faith
People will tell you that this has been done, it’s got no hope
Crude people will tell you that it has no legs
Do not be pushed away
In most cases they do not understand your idea
Are not open to your idea
Feel threatened by your age and energy
Hiring top management
Will be older
Will most likely have some issue with working “for” a person younger
Experience is not a accumulation of years but achievements
This will be your toughest job
I have still not even come close to mastering this
How do you build a team?
Evaluate Skill sets required
People you trust – see the 4 Point Human View Diagram
Balancing Cashflow and keeping control

10. Inspire. Liberate. Achieve Some key points
Leadership Traits
Inspire. Liberate. Achieve
Never look to find a fault but look to solve them
Some key points
Joyous – Make a difference by marshalling talents of others
Horrible – Sorting through the mess of human relations
Cool – Impact on the world
Lonely – Battle against doubt and dread where you have to rely on your own judgement
Different – Inspiring not doing
Accountability – responsibility for what you don’t control and didn’t do
Not what you think –
Not command and control but living in the depths (big egos and large orgs) and soaring to heights
Top things leaders do
Leaders create opportunity
Leaders say I don’t know
Leaders are rarely the best performers
Leaders are talent developers

11. Top things leaders do Leadership Traits Leaders are visionaries
Leaders are profit mechanics
Leaders thrive on paradox
Its not all about being consistent but being versatile
Leaders love mess!
Leaders do! And Re-do
Leaders know when to wait
Leaders are angry
Leaders are optimists design
Leaders convey a grand
Leaders have HEART

12. My Story
No bullet points!

14. Executive Summary Global Provider of innovative Technology Services
With a decade of experience in simplifying lives
Turn-key solutions
Outsourced Software Development Services
Business Process Engineering Services
Tier 1 clients in most operated verticals
e.g.
Finance / Banking
Deutsche Bank AG
Medical / Healthcare
National Health Services (United Kingdom)
Manufacturing / Electronics
Videocon International Limited
Varied and Experienced Management Team (“The Dream team”)
Over a century of business experience in top management
Leaders in Human Resources, Sales, Technology, Finance and Operations
Valued at over 20mln US$ with over 70 Professionals Globally operating Locally
ISO 9001 and CMM Level 5 in process

15. FastForward – Why SMX?
We will be the leading Information technology Innovator that simplifies people’s lives by fostering freedom of thought, we do this by
Out of Box thinking
Strong partnerships and Alliances
Difference in approach in everything we do – Innovation in everything from Human Resourced to Development to Management
‘Lifestyle’ change to Customer Project Lifecycle
Outsourced Projects start with an Ideas workshop and work to bring all stakeholders to the same page
Invest in our customers & relationships
Going beyond the call of duty to ensure extraordinary delivery of solutions
Build systems that work with the customer than the customer with them
Making software simple, modular and intuitive

16. FastForward – What we are not!
SMX founded around the principle of treating every customer as a unique entity with a special set of circumstances – we do this by
Not working with a wide number of organisations at once
Not working with clients that don’t want us immersed in their business
Not making software because it’s flavour of the month
Not being Tolerant of wastage and inefficiencies
Not having meetings for meetings sake
Not employing unskilled or semi skilled personnel to fill seats
Not behaving like an MNC when trying to operate locally – we believe in being Glocal

17. Our Services
We aim to deliver complete technology services as a one-stop provider.
Business Process Engineering
Brainstorming on new projects
Process Mapping
Process Analysis
Process Innovation
Software Engineering Services
Offshore/Outsourced Software Services
Enterprise Software Development
Customer Relationship
Business Management
Resource Planning
Financial Management
Run-your-Business
Workflow Automation
Portal and Content Management Systems
Internet Design Services
- Web Design Services
Search Engine Optimisation
Web Development
Web Site Optimisation
eCatalogue Development
Internet Data Centre Services
Managed Hosting and Server Management
Managed Networked Services (*)
Corporate and Data Storage
Systems and Network Integration
HP, IBM, Acer and AMD Partnerships for Hardware
Partnerships with leading network providers and network equipment vendors
(*) Can be using partner services