1. Melissa Chen, David Gruen, How-Chin Liu, John Masline

2. MySpace Timeline 2004 2005 2006 2007 2008 MySpace founded
IM features added
Blogging capability added
Able to add video
2004
2005
2006
2007
2008
Acquired by News Corp.
Google deal
Over 2 million bands on website
Facebook founded
Mobile functionality added

3. Major Threat: Facebook
Launched February 2004 at Harvard by Mark Zuckerberg
After 2 weeks, 4300 students had registered
By 2006, Facebook reached 14 million users.
In October 2007, Facebook was valued at $15 billion

4. Facebook (cont.) Initial membership required .edu email address
Simple, easy-to-use, standard layout
Newsfeed feature made it easier to circulate information
Facebook Platform
Developers able to keep any revenue that their applications generated

5. MySpace Options Adapting Google developer’s platform (OpenSocial)
Allows MySpace to compete with Facebook in its app functionality
However, it would release user data to Google
Loses the exclusivity it would have in the applications- loses the opportunity to differentiate

6. MySpace Options (Cont.)
Launch its very own
developer platform
Costly
Beneficial in the long-term
due to…
Easier to request payments
from the application providers
Maintain exclusivity in application use and differentiation from other competitors

7. WHAT DID WE DECIDE?

8. Join Google’s OpenSocial
Stronger business plan
Open source allows for constant
evolution to market demands
Able to collaborate with other
companies to stay competitive
Less expensive
Google has already invested in the fixed costs
Less risk involved compared to trying their own platform