1. Planning successful bike share schemes
Planning successful bike share schemes
Provide an overview of the project.
This is the second of three meeting arranged with councillor meetings.
It’s aims and objectives, the current situation, initial design concepts, future plans and get your input into how best to engage both you as councillors and the local community.

2. Planning at scheme leve on city schemes
NB Other schemes (eg Brompton Hire) with different approach – more limited number of fixed locations
Successful city schemes need planning for wide range of issues
Evidence from failed schemes
What is success – usage, profitability?
Success for whom?
Public (led by public body eg council, university)
Private (operator led)
Mixed

3. Public interest success?
Usage levels
Part of broader transport strategy
Catalyst for mainstreaming cycling
Complements public transport especially rail
Facilitates denser residential development
Encourages active tourism
Target markets
Commuting: Home <-> work <-> interchange (incl. education)
Business/work: meetings, site visits etc.
Access to services: shops, restaurants/pubs, health
Leisure: purely recreational trips (including within parks)

4. Private sector success?
Usage levels
Low capital cost (or funded externally)
Low revenue/management cost
High income
Low risk

5. Key factors to consider
External (to scheme, not city)
‘Bikeability’ of city / area (NB cycle friendliness, NOT training)
User safety (actual & perceived)
Socio-demographics
Integration with public transport
Internal
Financial viability (capital & running costs)
Operation (ownership, management, fees, redistribution, repairs)
User accessibility (ease of joining & hiring, information)
Design of equipment (cycle/docking hubs)
Location of hubs / impact on public realm
Integration with public transport – technical and practical
Branding, marketing & communication

6. External factors Desk-top review to scope possible scheme
Analysis of bike share possible markets
Initial scheme extents
Develop outline business case & bid for funding (if public scheme)
Further detailed assessment to identify likely key areas
Using range of data (e.g census, key destinations, MOSAIC, PCT)

7. Analysis of possible locations
Location categories
Interchange
Leisure/tourism
Education
Retail
Community/Health
Business/employment

11. Analysis of cycle hire locations
Areas with low potential might be due to:
Distance from city centre
Effects of major roads and junctions
Low existing cycle levels
Low propensity to cycle
Few large attractors

12. Planning vs reality - Brighton

13. Planning vs reality - Brighton

14. Planning vs reality - Brighton

15. Planning vs reality - Manchester

16. Conclusions Planning important at both scheme-wide & local levels
Lots of types of data available – so use them
Overall good linkage between planning & reality
Future
Links with LCWIP process?
Return to docks? (dockless schemes with preferred areas)
Cost to councils of private schemes
Shots in the dark rarely succeed!