1. Let’s talk about how PR Practitioners should act in the workplace
Ethics and the Office
Let’s talk about how PR Practitioners should act in the workplace

2. MTSU Chapter Announcements
October 17 Luncheon hosted by PRSA Nashville
From 11:00-1:00
me if you would like to go
Remind
to 81010
Committees
Sign-up sheets in the front
Dues MUST be paid by October 24

3. Let’s talk WORKSHOP
Possible Dates: October 21 or 28, November 11 or 18
MTSU Library
From 1 – 3:30/4
Topics will include:
Resume and Cover Letter Writing
What can you do with a PR Degree
Creating a personal brand
Keys to Networking Professionally

4. Our Next Meetings October 3, 2017 October 24, 2017 (DUES REQUIRED)
Speaker: Unknown
Possibility it will be cancelled
October 24, 2017 (DUES REQUIRED)
Speaker: Deborah Varallo, Varalllo PR Founder
Topic: PR, Marketing and Advertising in the Real World
November 14, 2017
Speaker: Amanda Murphy, CMT
Topic: Entertainment PR

5. A Word from Dr. Park

6. the core values of PRSA members and of the public relations profession
the foundation for the Member Code of Ethics
set the industry standard for the professional practice of public relations
guide our behaviors and decision-making processes
vital to the integrity of the profession as a whole
PRSA Code of Ethics

7. Advocacy We are responsible advocates for those we represent
We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate
How does this look in your life?

8. Honesty
We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public
How does this look in your life?

9. Expertise
We acquire and responsibly use specialized knowledge and experience
We advance the profession through continued professional development, research, and education
We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences
How does this look in your life?

10. Independence We provide objective counsel to those we represent
We are accountable for our actions
How does this look in your life?

11. Loyalty
We are faithful to those we represent, while honoring our obligation to serve the public interest
How does this look in your life?

12. Fairness
We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public
We respect all opinions and support the right of free expression
How does this look in your life?

13. Code of Provisions of Conduct
Making the Code of Ethics more relevant in the PR Practitioner’s life
Code of Provisions of Conduct

14. Free Flow of Information
The free flow of accurate and truthful information is in the best interest of the public and leads to informed decision making
Examples of Improper Conduct Under this Provision:
Knowing that your favorite candy is skittles, a fellow student brings you them and encourages you to write a story that reflects them in a good light while hiding elements of the truth.

15. Competition
Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment
Examples of Improper Conduct Under This Provision:
The Marketing Club on campus begins telling its members to publicly disgrace PRSSA in hopes of gaining more members for their organization.

16. Disclosure of Information
Open communication fosters informed decision making
Examples of Improper Conduct Under this Provision:
Lying by omission: A practitioner for a corporation knowingly fails to release financial information, giving a misleading impression of the corporation's performance.
A member discovers inaccurate information disseminated via a Web site or media kit and does not correct the information.

17. Safe Guarding Confidences
Client trust requires appropriate protection of confidential and private information.
Examples of Improper Conduct Under This Provision:
A PRSSA member discusses with a fellow member about their struggle in finding an internship and their disappointment in the President for not helping more. The fellow member then discloses this information to the President to try and get on their good side.

18. Conflicts of Interest
Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers, and the publics
Examples of Improper Conduct Under This Provision
A MTSU PRSSA member becomes romantically involved with the VP of the Advertising club and decides to join that organization as well. When asked if PRSSA or the Advertising Club is better by the VP, the student isn’t sure how to answer.

19. Enhancing the Profession
Public relations professionals work constantly to strengthen the public’s trust in the profession
Examples of Improper Conduct Under This Provision:
A PRSA member declares publicly that a product the client sells is safe, without disclosing evidence to the contrary.
A member initially assigns some questionable client work to a non-member practitioner to avoid the ethical obligation of PRSA membership.