1. Exploring Media and e-Business
What do e-business players read to keep up-to-date on other people, ideas and trends in the fast-paced world of e-business?
Wired:
Fast Company:
The Industry Standard:
CNET News:
ZDNet:

2. Learning Objectives
14-1 Examine why it is important for a business to use social media Discuss how businesses use social media tools Explain the business objectives for using social media Describe how businesses develop a social media plan Explain the meaning of e-business Understand the fundamental models of e-business Identify the factors that will affect the future of the Internet, social media, and e-business.

3. Why Is Social Media Important?
Social media represents online interactions that allow people and businesses to communicate and share
Ideas
Personal information
Information about products and services
Additional Resources:

4. Timeline for the Development of Social Media
Additional Resources:

5. Why Businesses Use Social Media
The six most important benefits for a business that uses social media

6. Social Media Tools For Business Use
Social content sites allow companies to create and share information about their:
Products
Services
They use:
Blogs
Videos
Photos
Podcasts
Webinars
Commercials

7. Business Use of Blogs A blog is a website that allows a company to:
Increase customer’s knowledge about products and services
Build trust
Developing better relationships with customers
Attracting new customers
Telling stories about the company’s products or services
Providing an active forum for testing new ideas

8. Photos, Videos, and Podcasts
Media sharing sites allow users to upload media content:
Photos
Videos
Podcasts
Podcasts are digital audio or video files that people listen to or watch online on:
Tablets
Computers
MP3 players
Smartphones

9. Social media enables shoppers to access:
Social Media Ratings
Social media enables shoppers to access:
Opinions
Recommendations
Referrals

10. Social Games A social game is: Multiplayer Competitive
Goal-oriented activity
Defined rules of engagement
Online connectivity among a community of players
Additional Resources:

11. Social Media Communities
Social media communities are social networks based on the relationships among people
A forum:
Is an interactive version of a community bulletin board
Focuses on threaded discussions
A wiki:
Is a collaborative online working space
Enables members to contribute content
Contains sharable with other people

12. Top Seven Social Media Networking Sites Used by Businesses
Additional Resources:

13. Crisis and Reputation Management
Important reasons for listening to stakeholders:
Determine whether there is a crisis brewing
Companies are less than a year away from some potential crisis
Monitoring social media for conversations may predict a crisis
Additional Resources:

14. Listening to Stakeholders
Listening to conversations on:
Facebook
Twitter
Other social media sites
Helpful in understanding what people think about a company’s products and services

15. Targeting Customers
Millennials are tech-savvy digital natives born after 1980
Companies use tech-savvy target marketing on social media to increase awareness and build brand among customers
Additional Resources:

16. Social Media Marketing
Social media marketing is the utilization of:
Social media technologies
Channels
Software to:
Create
Communicate
Deliver
Exchange
… offerings that have value for an organization

17. Inbound Marketing
Inbound marketing describes new ways of gaining attention and customers by creating content on a Web site that pulls customers in

18. Generating New Product Ideas
Crowdsourcing involves outsourcing tasks to a group of people in order to tap into the ideas of the crowd

19. Recruiting Employees
Current employees’ friends and family often prove to be good job candidates
LinkedIn:
Largest social network for professionals
Saves time
Lowers recruiting costs
Allows employers to see more information about candidates

20. Developing a Social Media Plan
Step 1: Listen to determine opportunities
Step 2: Establish social media objectives
Step 3: Segment and target the social customer
Step 4: Select social media tools
Step 5 Implement and integrate the plan
Additional Resources:

21. Types of Information That Can Help Target Different Social Media Customers

22. Measuring and Adapting a Social Media Plan: Quantitative
Quantitative social media measurement consists of using numerical measurements such as:
Counting the number of Web site visitors
Number of fans and followers
Number of leads generated
Number of new customers
Key performance indicators (KPIs) are measurements that define and measure the progress of an organization toward achieving its objectives
Additional Resources:

23. Quantitative Measurements for Selected Social Media Websites

24. Measuring and Adapting a Social Media Plan: Qualitative
Qualitative social media measurement is the process of accessing the opinions and beliefs about a brand
Uses sentiment analysis to categorize what is being said about a company
Other measurements include:
Customer satisfaction score
Issue resolution rate
Resolution time

25. The Cost of Maintaining a Social Media Plan
Social media costs both time and money
Important to measure the success of a social media plan and make adjustments if needed
Use quantitative and qualitative measurements to determine if getting a positive return on investment in social media
Social media is particularly important to businesses that use e-business

26. Defining e-Business
e-business is the organized effort of individuals to produce and sell the products and services that satisfy society’s needs through the facilities available on the Internet
Mobile marketing is communicating with and selling to customers through mobile devices
Outsourcing is the process of finding outside vendors and suppliers that provide:
Professional help
Parts
Materials at a lower cost
Additional Resources:

27. Combining e-Business Resources

28. Satisfying Needs Online
Two basic assumptions:
Internet has created new customer needs
e-business can satisfy those needs, as well as traditional ones
The Internet can be used by both individuals and business firms to obtain information
Additional Resources:

29. Creating e-Business Profit
Business firms can increase profits either by:
Increasing sales revenue
Reducing expenses
Each source of revenue flowing into a firm is a revenue stream
Providing online access to information that customers want can reduce costs
Additional Resources:

30. Fundamental Models of e-Business
A business model represents a group of common characteristics and methods of doing business to:
Generate sales revenues
Reduce expenses
Two primary e-business models:
Business-to-business (B2B)
Business-to-consumer (B2C)

31. Planning for a New Internet Business or Building an Online Presence

32. Business Models
B2B is the model used by firms that conduct business with other businesses
B2C is the model used by firms that focus on conducting business with individual consumers

33. Internet Growth Potential
About 3 billion people in the world use the Web
279 million Americans use the Internet
Americans comprise 10 percent of all Internet users
Number of Internet users in developing countries is expected to increase

34. Ethical and Legal Concerns
The Internet is a new “frontier” without borders and with little control by governments or other organizations
Socially responsible and ethical behavior by individuals and businesses on the Internet are major concerns
Cookies are small piece of software sent by a Web site that tracks an individual’s Internet use
Data mining refers to the practice of searching through data records looking for useful information

35. Internet Crime
Malware is software designed to infiltrate a computer system without the user’s consent
Computer viruses
Spyware
Deceptive adware
Other software capable of criminal activities

36. Future Challenge for Computer Technology, Social Media, and e-Business
Both business users and individuals must consider the cost of obtaining information and computer technology
Cloud computing is a type of computer usage in which services stored on the Internet is provided to users on a temporary basis
In addition to cost, there are a number of external and internal factors that a business must consider
Additional Resources:

37. Internal and External Forces That Affect an e-Business

38. Green IT
In addition to the obvious internal factors that affect how a company operates, a growing number of firms are concerned about how their use of technology affects the environment
Green IT describes all of a firm’s activities to support a healthy environment and sustain the planet
Many offices are reducing the amount of paper they use by storing data and information on computers