1. Ch. 1
The Meaning of Fashion

2. Purposes of Clothing
Physical Need
Psychological Needs
Social Needs

3. Physical Need Protection from weather
Protection from environmental dangers
Protection from occupation hazards
Protection from enemies (long ago)

4. Psychological Needs Adornment- attractive decoration What is beauty?
Quality that gives pleasure to the senses and a positive emotion reaction
Artistic expression
Attract the opposite sex

5. #1

6. #2

7. #3

8. #4

9. #5

10. How did you come to your conclusion?
Culture?
Peer Pressure?
Your opinion/ idea?
Past experiences

11. Identify the Fashion/ Culture
1.) 3.) 2.) 4.)
5.) 6.)
A. German
B. Ireland
C. American
E. African
D. British
F. Indian

12. Psychological Needs
Identification-process of establishing or describing who someone is, or what they do.
Fitting in
Need to belong
Uniforms
Identifies roles
Symbols/ groups

13. How can Identification be achieved?
How are you identified?
Emblems
Ceremonial Garments
How can Identification be achieved?
Jewelry
Badges
Does Avon High School’s Dress Code
Take away your Identification?

14. Social Needs People are socially accepted and admired by their attire
Modesty- Covering of the body according to a “cultural code” in society
Status-Position or rank compared to others

15. Assignment Complete the “Garment Show and Tell” Table
Homework: Wear (or bring in) one of your favorite garments tomorrow.
It can be jeans, hat, shirt, jacket, coat, etc.
Must be appropriate!
No undergarments!

16. Why do people select their clothes?
Combination of 3
Values & Attitudes
Values- important ideas and beliefs
Attitudes-feelings and reactions to people, things, and ideas
Both past from traditions, family
US, different ethnic groups

17. Why do people select their clothes?
Economic/ Social reasons
Comfortable clothing
Advertisement
*Fashion professionals must identify the values and attitudes of customers before producing fashion*

18. Why do people select their clothes?
Conformity vs. Individuality
Conformity- agreeing and obeying w/ someone given authority
Safe
Loss of individuality
Individuality- self expression
Unique
Balance between 2
Adults worry less

19. Why do people select their clothes?
Personality Traits-
Total characteristics that distinguishes and individual
Decoration in apparel=sociable
Comfortable clothes=self control, confident, secure
Economy wardrobes=responsible alert

20. Why do people select their clothes?
Needs vs. Wants
Need- something a person must have for survival
Ex. Coat in cold climate
Want- person’s desire for something that gives him or her satisfaction
Ex. Getting a brand name coat
Sometimes difficult to distinguish between the two

21. Ongoing Fashion Perspective
Fashion as Art and Science
Art: Design, Color….. Science: Fibers, Textiles
Private and Public Fashion Viewpoints
Development: Private….End Product: Public
Economic, Political, and Other Influences on Fashion
Now vs. Then
History
Change

22. History Look at Chart Assigned a decade Research style
Develop style from that genre

23. Fashion Terminology Garment Accessories Style Fashion High fashion
Mass fashion
Design
Avant-garde
Fad
Classic
Ford
Fashion look
Taste
Article of wearing apparel
Articles added to complete or enhance apparel
Identified by distinct features that create an overall appearance
Display of the currently popular style of objects or activities
Very latest or newest fashion
Accounts for the majority of sales in the fashion business
A particular or unique version of a style
Clothes are the most daring and wild designs
A temporary, passing fashion
Style that continues to be popular over an extended period of time
A style or design that is produced at the same time by many different manufactures for different prices
A total accessorized outfit
The prevailing opinion of what is attractive and appropriate