1. Advancing the Experience Business—Microsoft & Adobe
6/25/2018 2:46 PM
BRK2389
Advancing the Experience Business—Microsoft & Adobe
Luca Machetti
Dir. Product Management
Microsoft
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Digital Transformation
Engage customers
Empower employees
Optimize operations
Transform products
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Customer experience is at the center of Digital Transformation
Failure to align sales and marketing teams costs B2B companies  or more of revenue per year
– Bizsphere, 2016
10%
Sales cycles have increased due to more
decision makers being involved in the buying process
– Sirius Decisions, 2016
22%
By 2020, customers will manage of their relationships without talking to a human
– Gartner, 2016
85%

4. Microsoft Worldwide Partner Conference 2016
6/25/2018 2:46 PM
Disconnected data silos create poor customer experiences and employee frustration
Employee Productivity
Sales Automation
Social Insights
Marketing Automation
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Connecting data graphs and insights
Microsoft Worldwide Partner Conference 2016
6/25/2018 2:46 PM
Connecting data graphs and insights
Sales Automation + Employee Productivity + Social Insights + Marketing Automation
Segment
Media
Campaign
Forecast
Equipment maintenance
Accounts
Service requests
Orders
Support case
Shipments
Meetings
Documents
Calendar
Tasks
Message
People
Storage
Relationships
Skills
Professional contacts
Job History
Talent
Opportunities
Offer
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Connecting data graphs and insights
Microsoft Worldwide Partner Conference 2016
6/25/2018 2:46 PM
Connecting data graphs and insights
Dynamics Office LinkedIn + Adobe
Segment
Media
Campaign
Forecast
Equipment maintenance
Accounts
Service requests
Orders
Support case
Shipments
Meetings
Documents
Calendar
Tasks
Message
People
Storage
Relationships
Skills
Professional contacts
Job History
Talent
Opportunities
Offer
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Microsoft & Adobe- Partnership to help you transform your business
6/25/2018 2:46 PM
Microsoft & Adobe- Partnership to help you transform your business
Manish Shah
Solution Consultant
Adobe
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Shared vision for the future of the enterprise
6/25/2018 2:46 PM
Shared vision for the future of the enterprise
Leadership in design, document and digital marketing solutions
World-class CRM, robust, scalable cloud platform, and expansive ecosystem
“ Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”
“ Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”
Shantanu Narayen President and CEO, Adobe
Satya Nadella CEO, Microsoft
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. The digitally transformed customer journey
Retargeting and content personalization to drive conversion
Insights inform next best action and create value
Personalization drives relevancy and customer life time value
Attracting anonymous through digital and social
Awareness
Interest
Advocate
Convert

10. The digitally transformed customer journey
Common data model
Awareness
Interest
Intelligent personalization
Seamless integration
Advocate
Convert

11. 6/25/2018 2:46 PM
Adobe + Microsoft
Connected data and insights to enable compelling, personalized experiences for the empowered digital consumer
BEFORE
Disparate view of customers and poor segmentation
Teams using multiple systems and processes to engage customers
Manual process to define, create and deliver customer experiences
Broken customer process
AFTER
Holistic view of customer and AI-based segmentation
Integrated systems and single source of data leveraging machine learning to empower actions, collaboration and employee productivity
Data driven and automated content personalization
Seamless interactions across the customer journey creating satisfied customers
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Connected Marketing and Sales
Better together

13. What This Partnership Means for Our Customers
SYNERGIES
Leverage synergies across systems.
VALUE
Maximize the value of their existing and future technology investments.
GLOBAL REACH Gain the flexibility of global scale with the security and compliance they demand.
TECHNOLOGY
Take advantage of artificial intelligence and machine learning.
PARTNERS
Tap into a global ecosystem of knowledgeable Partners.
3rd PARTY APPS Enjoy a vibrant pool of third- party apps that build on the new synergies.

14. Adobe Cloud Platform for Experience Cloud
Campaign
Target
Primetime
Experience Manager
Analytics
Social
Audience Manager
AMO Search
Analytics Cloud
Marketing Cloud
Advertising Cloud
AMO DSP
AMO DCO
Core Services
Adobe Launch
Adobe I/O
Adobe Sensei
Experience Data Models
Content
Data
Micrrosoft Azure - Cloud

15. Strategic Technology Collaboration
Experience Data Model
Experience AI
Collaborate and invest in advancing the state of the art in areas of deep learning and artificial intelligence (AI) as it relates to customer journey experiences and applications.
Enterprise-Grade Cloud Platform Compatibility
Best-of-Breed Marketing & Sales Integrations
Adobe will engineer its Experience, Creative, and Document Cloud technologies to run on Microsoft Azure, providing customers with a resilient, secure, and enterprise-grade global platform.
Microsoft and Adobe will build deep integrations between Adobe Experience Cloud, Adobe Sign and Microsoft Dynamics 365, giving customers a powerful, comprehensive marketing-to-sales service that drives the business.
Ecosystem + Innovation
Deeply integrate Adobe’s developer platform efforts with Microsoft’s industry-leading Azure developer platform; drive a combined developer and ISV program so developers get a fully integrated application platform for next-generation experiences.
INTEGRATION
PLATFORM
Highly Integrated Visualization
Adobe will combine its leading analytics capabilities with Microsoft’s visualization capabilities (Power BI) to deliver customer insights that are more easily consumable, and integrated with semantic data models for the customer journey.
Establish and evangelize an industry-standard semantic data model to provide a common language for understanding and driving real-time customer engagement and drive adoption of those models in our respective cloud services for marketing and CRM.

16. Together, Adobe and Microsoft can help.
USE CASE
SOLUTIONS
WEB EXPERIENCE FOUNDATION
“I want to build a better foundation for web experience management.”
CAMPAIGN ORCHESTRATION
“I want to optimize cross-channel campaigns and get my marketing activities and sales efforts moving in sync.”
SALES ACCELERATION
“I want to accelerate my sales cycle and improve pipeline forecasting.”
ADOBE EXPERIENCE MANAGER SITES MANAGED SERVICES
ADOBE
CAMPAIGN
MICROSOFT DYNAMICS 365 SALES
MICROSOFT DYNAMICS 365 SALES +
MICROSOFT AZURE +
ADOBE SIGN +
Adobe Audience Manager
Adobe Target
Adobe Media Optimizer
Adobe Analytics
Adobe Analytics
Adobe Target
Outlook
Adobe Sign
Microsoft Power BI
SharePoint

17. 2017 Availability: Multiple integrations are live today
Microsoft Dynamics 365 enhanced integration with Adobe Campaign Classic.
Dynamics 365 +
Microsoft Dynamics 365 integration with Adobe Experience Manager Forms.
Dynamics 365 +
Microsoft Dynamics 365 integration with Adobe Sign +
Dynamics 365
Adobe Experience Manager Assets & Sites on Microsoft Azure. +
Adobe Analytics Enhanced Content Pack plus Traffic Analysis and new Mobile Pack for Microsoft Power BI.
Adobe Report Builder Analytics integration to Microsoft Power BI.
Power BI +
SharePoint integration with Adobe Sign integration. +
SharePoint
Bing search integration with Adobe Audience Manager for custom audience targeting +

18. Campaign + Dynamics 365 Manish Shah Solution Consultant Adobe
6/25/2018 2:46 PM
Campaign + Dynamics 365
Manish Shah
Solution Consultant
Adobe
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19. Adobe Campaign + Microsoft Dynamics 365 Sales
Essentials of the Adobe + Microsoft Partnership
Adobe Campaign Microsoft Dynamics 365 Sales
With Adobe Campaign and Microsoft Dynamics 365, brands can bring their marketing and sales content, data, and processes together to deliver engaging customer experiences across all touch points throughout the customer journey.

20. Today’s Demonstration Personas
Alex Wu
Decision maker at Northwind Traders and is looking for 3D Printing solutions.
Brittney Duncan
Lead Generation and Campaign Manager at Contoso –Leading provider of high-end printing solutions.
Sven Mortensen
Sales Associate at Contoso –Leading provider of high-end printing solutions.
Adobe Campaign

21. 6/25/2018 2:46 PM
Demo
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Adobe Campaign + Microsoft Dynamics 365
Why Adobe Campaign + Microsoft Dynamics 365?
Adobe Campaign Microsoft Dynamics 365
Truly Cross-channel
Integrated data management capabilities and APIs for 3rd party extensions
Key component of the Adobe Experience Cloud
Flexible deployment options
Analyst validation as leader
Superior customer insights that drive meaningful results
Productivity gains through extensions into MS Office
Superior usability with process-driven user interface
Market momentum

23. Experience Manager + Dynamics 365
6/25/2018 2:46 PM
Experience Manager + Dynamics 365
Manish Shah
Solution Consultant
Adobe
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Adobe Experience Manager - Digital Impacts all Interactions
SITES
Web experiences & On-site Screens
ASSETS
Single place for all digital assets from creation to delivery
COMMUNIT IES
Simplifies the creation & optimization of customer communities
FORMS
Mobile-first Forms & Personalized Correspondence
MOBILE
Mobile Apps Dev & Management Platform for Creatives, Marketers & Developers
LIVEFYRE
Manage UGC content
Adobe Experience Manager manages and delivers connected digital experiences across all channels
Unified Digital Experience Delivery Platform
Beyond Integrations – Expose Adobe Target, Adobe Analytics and Adobe Sign capabilities within Experience Manager

25. AEM Forms for MS Dynamics: Digital Service Enrollment
Submit Customer
Data
Customer information to prefill Form
Microsoft Dynamics Connector in AEM Forms to aggregate, enrich, and exchange customer information

26. ANONYMOUS REAL-TIME DATA
Adobe & Microsoft Solution Schematic
Content and Digital Asset Management
Template Creation and Publication
Content Authoring
Experience Manager
Assets Core Service
Creative Workflow
Individualization
CREATIVE CLOUD
Activation Core Service
Campaign Meta Data
Images
(RT)
Campaign Metrics
Behavior & Segmentation
Analytics
Historical Segmentation
Segments
Target
People Core Service
Segments
ANONYMOUS REAL-TIME DATA
Personalization
Attributes
Web/Mobile Personalization
Behavioral Targeting
A/B Testing
Recommendations
Attributes
MC Segment Sharing
CRM Attributes
Site, Mobile App,
In-Product
Data
Audience
Manager
Media Optimizer
2nd & 3rd PARTY DATA
Segments
(RT & Batch)
Advertisements
Data Portability & Syndication
Look Alike Modeling
3rd Party Data
Search, Display, Social Paid Management
Portfolio Optimization
Ad Networks
Eligible Offers
Campaign
Contact Management
Offer Management
Segments
(Privacy)
Messages
Profile Attributes
(Anonymized)
, Call Center,
Kiosk, Direct Mail
Profile Attributes
Data
Data as a service
Data Aggregation
Data Modeling
Lead Scoring
Dynamics 365 for Sales
Power BI
Direct, Sales, Service

27. Where is the Adobe Cloud Platform Heading?
DATA-DRIVEN
REAL-TIME
OPEN & EXTENSIBLE
TIME-TO-VALUE
Unified data platform for bringing disparate data together from Adobe and other sources to inform marketing programs and create rich customer experiences with data science and AI from Adobe Sensei
Unified edge and streaming technologies for real-time data collection and decisioning to manage customer experiences
Support custom application development to address unique business needs and third party applications developed by Adobe partners and ecosystem
Pre-built integrations, standard data models, intelligent services, and partner solutions explicitly designed for the experience business
Standardized Data Models, extensions
Custom data analysis, decisioning
High-volume data ingestion pipeline, storage and processing
Scalable infrastructure
Custom apps
Adobe Exchange Marketplace
Curated data sets
Native connectivity to solutions
Business-level, intelligent services

28. Please evaluate this session
Tech Ready 15
6/25/2018
Please evaluate this session
From your
Please expand notes window at bottom of slide and read. Then Delete this text box.
PC or tablet: visit MyIgnite
Phone: download and use the Microsoft Ignite mobile app
Your input is important!
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.